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Pinterest Embraces Influencer Marketing with New API

Pinterest is taking influencer marketing seriously and has now updated its content marketing API to third-party influencer marketing platforms.

Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides brands with more resources to measure campaigns. Pinterest’s new content marketing application programming interface (API) has expanded to include third-party influencer marketing platforms.

Along with the platform’s official Marketing Partners, which specialise in services from advertising and content marketing, to audiences, measurement and creative, the visual discovery tool announced eight influencer marketing platforms as launch partners, which will enable them to see statistics on profiles, click-through rates and saves for pins.

The new partners are Mavrck, OpenInfluence, Klear, Hypr, AspireIQ, Izea, Obvious.ly. and Influence.co.

By opening up to influencer marketing platforms, Pinterest can reach more brands and inspire them to pay for campaigns on the platform, in turn bringing more revenue and most importantly, engagement, as third-parties help arrange more deals.

There are currently 53 marketing partners, including Hootsuite, Shutterstock Custom, Sprinklr and TUNE, which you can filter by partner speciality, location and vertical, as well as search for partners that are managed or self-service.

Pinterest’s marketing partners offer marketing solutions that help brands get the most out of the platform. Advertisers work directly with marketing partners to improve campaign efficiency, scale and performance, whether that’s optimising content, refining your targeting or measuring results.

Pinterest’s latest step follows changes the platform has made to support its influencer community, including the launch of the Pin Collective in 2016 a group of influencers and production partners that can create branded content, as well as redesigning business profiles to include a monthly viewers metric and the following tab that lists pins chronologically. The added-to API will show advertisers that Pinterest is upping its game.

Catch Pinterest being discussed at the Influencer Marketing Show in October, where Paola Gulian, senior campaign manager at Ayima will ask (and answer) the question: Pinterest is it search or social?

 

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