Opinion

Five Reasons to Attend the Influencer Marketing Show

Christopher Henley, sales manager at the Influencer Marketing Show, shares his five reasons why you should attend the event this October.

With less than four weeks to go until the return of the Influencer Marketing Show, we’re running a series of spotlight features to get you excited for this year’s “unmissable event”.

Following its debut success last year, the Influencer Marketing Show is back with a new look and is bigger than before it will educate brands through real-life campaigns and dedicated case studies and you’ll hear exclusive commentary from thought leaders who will be unearthing the latest trends within the influencer marketing industry.

Sounds great, right? Well, why don’t you hear it from the man behind the event Christopher Henley, who shares five reasons why you should attend the much-anticipated Influencer Marketing Show.

1 – It’s not me, it’s them

Are your current influencer marketing campaigns missing key objectives? Heard the saying influencer marketing and want to know what it’s all about? The Influencer Marketing Show will be full of interactive seminars and exhibitors from around the globe in addition to games, a complimentary networking bar and much more awaiting you over the two-day conference.

2 – Legal implications “in a fun way”

Make sure you do not miss one of the key sessions at the Influencer Marketing Show and keep on the right side of the law. Do you know the best practices when partnering with influencers, affiliates and media owners? Be sure not to miss the panel Will Increased Influencer Marketing Transparency, Authenticity & Compliance Kill or Cure the Discipline featuring the Advertising Standards Authority and more.

3 – We don’t like sales pitches here

Headline sponsor Whalar has sponsored the exciting and intimate Case Study Theatre, located on the first floor of the venue. Hear from exhibitors over the course of the two days and those who have worked with brands from around the world in unique and innovative ways, often overcoming today’s industry challenges.

4 – It’s not the size, it’s what you do with it!

How do you know if an influencer has an authentic audience and how do you prove that you’ve audited influencers before working with them? Alex Frolov, the CEO of HypeAuditor will tell you just how and why this needs to be done in this unmissable session.

5 – Getting your campaigns off the ground

Now you have all the knowledge and relevant contacts, the Buy-In for Influencer Marketing Panel session hosted by Wavemaker, MediaCom and The Influencer Strategist, will give you everything you need to convince your board and other managers within your company to maximise your influencer marketing campaigns.

The Influencer Marketing Show takes place on October 15-16 at London’s Old Billingsgate. Find out more about the show.

 

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