The #TalkingInfluence50, formerly known as the #Influencer50, aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent break into the scene, providing their own knowledge and experience to enable the creator economy to thrive.
What Does It Mean to Be Selected?
“The last 18 months have been challenging for everyone so I was particularly honoured to have been included in the Talking Influence Top 50 list for 2020 along with some other amazing names in the industry.
“I am especially proud that I have been able to spend the past year supporting the talent that I manage in finding a balance through the challenges of Covid and family life whilst still being able to follow their passion and grow their business.“
Nikki Leste | Head of Talent, ChannelMum
Previous Members Include:
Global Partnerships Director, Gymshark
Gymshark has grown from a small start-up to a global business that has just become a £1billion+ company. The brand’s ingenious use of influencer marketing has often been considered a key factor in stimulating the company’s growth. Working for the brand, Calum builds relationships with influencers who resonate with the brand and creates campaigns that are aligned with the values of an influencer’s followers. He works closely with a wide array of names from micro to the largest influencers within the fitness space ensuring they abide by best practices and showcases full transparency with their social media practices. What’s more, he also leveraged the influencers’ that work for the brand to raise money for the NHS during the lockdown period – helping to raise over £180k for the NHS.
Chief Executive Officer, Billion Dollar Boy
In the past 12 months, Thomas steered Billion Dollar Boy into membership of the IPA (Institute of Practitioners in Advertising) making it the first influencer agency to join advertising’s pre-eminent industry body. As a member of the IPA, Billion Dollar Boy takes a seat at advertising’s top table, helping to advocate for the influencer marketing industry as it grows into an increasingly important pillar of advertising. He’s also led the agency’s partnership with measurement companies such as Nielsen – working to legitimise the impact of influencers to large brand groups, including PepsiCo, through brand and sales lift studies.
Founder, Influencer Pay Gap
Through her Instagram page InfluencerPayGap, Adesuwa has been able to provide much-needed transparency in the influencer industry and helped influencers make more informed decisions regarding payment. She has caught the attention of global brands and press and built a forum for brands and influencers to promote clearer communication and a better understanding of the influencer industry.