Tag: transparency

New Australian Influencer Marketing Council is Formed

Fraudulent Influencer Activity is Costing Brands $1.3 Billion a Year

The Content Rights and Distribution Problems You Need to Know About

How Can Brands Determine an Influencer’s Value?

Meet The Fifth’s Nine Faces of Influence

Traackr Creates a New Standard for Measuring the Impact of Influencer Content on Brand Performance

How to Promote Transparency and Trust with Influencer Marketing

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?

Why We Need to Think People Over Platform to Move Past So-Called Authenticity Issues

Disclosure of Influencer Partnerships and Improving Transparency

CMA Guidelines: What You Need to Know

16 Influencers Agree With CMA to Clarify When They Post Ads

South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers

Instagram Cracks Down on Fake Followers and Likes

A Third of Brands Admit to Not Disclosing Influencer Partnerships

The Pace of Change is Breaking Influencer Marketing, it’s Time to Press Pause

Influencer Sued for Allegedly Not Promoting Snap’s Spectacles Enough

ISBA Launches Influencer Marketing Contracts to Combat Key Challenges

Q&A: Scott Guthrie on the ASA and Transparency within the Influencer Marketing Channel

Celebrities and Social Media Influencers Investigated For Not Labelling Commercial Posts

Brands to Invest More on Influencers, Despite Concerns Over Transparency