PI LIVE USA: Day One Recap
Highlights from a fantastic day of conferencing in sunny Miami.
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Celebrating Excellence in Partnerships – USPAs 2024 Winners Announced
Highlights from last night's glorious USPA ceremony.
Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment
Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.
Hello Partner Salary Report 2024
Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.
Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing
E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service
All the news you missed from the past week in affiliate marketing.
YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features
YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.
How Personal Branding Fuels Affiliate Programme Growth
Cut through the noise and attract new partners by following these simple steps.
Top 4 Things to Do at PI LIVE USA
Make the most of your trip with this checklist.
TikTok’s New Coin App Uses Rewards to Increase User Engagement
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
Podcasters Announce Exceptional Guestlist for PI LIVE USA
Meet the insightful industry heads joining the podcasters at our Miami show.
India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands
India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.
Community Commerce Is a Game Changer For Creators and Brands
Learn how to harness community commerce to benefit from unplanned purchases in social media.
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover
Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.
JPMorgan Chase Launches Open Banking Programme
The new move by the world’s largest bank has huge implications for affiliate marketing and fintech.
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PI LIVE USA: Day One Recap
Highlights from a fantastic day of conferencing in sunny Miami.
Celebrating Excellence in Partnerships – USPAs 2024 Winners Announced
Highlights from last night's glorious USPA ceremony.
Best Data-Driven Influencer Marketing Campaign – Woot! & CJ
CJ Website | LinkedIn 0:00 /0:08 1× Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven...
Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising: Multichannel synergies power +135% in sales for OUAI Haircare OUAI Haircare's collaboration with Rakuten Advertising yielded remarkable results, showcasing the power of multichannel synergy. With a mission to redefine hair care as a lifestyle, OUAI sought to...
Best Content Partnership – Shoplooks & Uniqlo
Shoplooks Website | LinkedIn Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with Uniqlo's ethos of diversity and style evolution. Lasting from January to September, their campaign aimed to amplify brand...
Best Brand Engagement Campaign – JD Sports & Rakuten Advertising
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× JD Sports & Rakuten Advertising | Leveraging Sneakerhead Community to Boost Authenticity For over five years, JD Sports and Rakuten Advertising have prioritised affiliate marketing to foster brand awareness and equity. This year, their focus was on engaging sneakerheads authentically, catering to...
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