Tag: opinion

How to Stop Wasting Your Influencer Marketing Budget

How to Use Data to Prove the ROI of Long-Term Partnerships

Why the Case For Micro-Influencer Partnerships is Getting Stronger

The Rise of the Social Publisher

Influencer Marketing Ethics: Why Doing Good is Good For Business

How to Safeguard Brand Value With a Data-First Approach to Audience Integrity

Why Should Social Platforms Have a Development Team in Japan?

The Science of Influencer Marketing and its Impact on Influencer Measurement

The Best Ways to Scale Your Influencer Marketing Activity In-House

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

The Sunday Times Influencer List 2019: How They Got it Wrong

#IMSHOW19: The Ethics of Data Privacy in Influencer Marketing

The Unsung Rise of ‘Good Influence’

Building Brand Success with Influencer Marketing

Q&A: How Brands Stand to Win on TikTok

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

Why You Shouldn’t Put all of Your Eggs in the Instagram Basket

Looking Beyond Vanity Metrics

How Can We Get Ahead of the Influencer Backlash?

The Only Way TikTok Can Survive

Breaking Down Influencers, Ambassadors and Advocates and How to Enlist These in Marketing Strategies