Tag: metrics

Measuring Influencer Emotion: Moving Beyond the Reach Economy

Understanding the Different Outcomes of Influencer Marketing

How Brands Can Optimise ROI with YouTube Influencers.jpg

How Brands Can Optimise ROI with YouTube Influencers

What Does Success Look Like in Influencer Marketing?

From Art to Science: Making Influencer Marketing More Measurable

What Influencer Marketing Can Learn From Performance Marketing

TikTok Adds New Reporting Features to Creator Marketplace

TikTok Adds New Reporting Features to Creator Marketplace

Less Focus on Likes – Where Are We With Instagram Likes_

Less Focus on Likes – Where Are We With Instagram Likes?

Six Ways to Improve Your Influencer Marketing Analytics

Instagram Hiding Likes: What’s Next?

How to Stop Wasting Money on Influencer Marketing

How to Stop Wasting Your Influencer Marketing Budget

The Sunday Times Influencer List 2019: How They Got it Wrong

The Sunday Times Influencer List 2019: How They Got it Wrong

Looking Beyond Vanity Metrics

Looking Beyond Vanity Metrics

Stop Using Engagement Rate to Judge an Influencer’s Value

How Brands Can Determine an Influencer's Value?

How Can Brands Determine an Influencer’s Value?