Tag: authenticity

Paying the Price: Working to Close the Influencer Pay Gap

Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial

Why Livestreaming Will Redefine Influencer Marketing Post Pandemic

Why Livestreaming Will Redefine Influencer Marketing Post-Pandemic

How Brands and Creators Can Succeed Post-COVID-19

Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing

Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing

Finding the Right Balance of Data and Human Insight

Finding the Right Balance of Data and Human Insight

Should Influencer Marketing Become Performance-Based?

Should Influencer Marketing Become Performance-Based?

The Top Five Mistakes You’re Making on TikTok

Making a Play for More Authenticity in Super Bowl Advertising

Making a Play for More Authenticity in Super Bowl Advertising

Influencer Marketing 2020: How Brand Strategies Will Change This Decade

A Clear Brief is the Key to Unlocking the Potential of Influencer Marketing

Creativity vs. Control: Why a Clear Influencer Brief Matters

#RelationshipGoals Between Brands and Influencer

How Influencer Fraud is Creating a New Era in Influencer Marketing

Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention

Q&A: #IMA20 in Association with Kindred

Instagram Live Video: Three Years On

Post For Rent

#IMS19: Post For Rent on Emerging Trends and Staying Ahead of the Competition

How to Safeguard Brand Value With a Data-First Approach to Audience Integrity

Building Brand Success with Influencer Marketing

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

How to Reach Gen Z According to This CEO

How to Reach Gen Z with Targeted Influencer Marketing

Why Are Certified Content Creators Important?

Why Are Certified Content Creators Important?

hat Has the Influencer Marketing Industry Learnt Since Fyre Festival?

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?

Instagram’s Checkout Feature Means Brand Marketers Need to Focus on Authenticity More Than Ever Before

why we need to think people over platform

Why We Need to Think People Over Platform to Move Past So-Called Authenticity Issues

Buzzoole Launches “Industry-First” Influencer Marketing Benchmark

South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers

South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers

The Pace of Change is Breaking Influencer Marketing, it’s Time to Press Pause

The Pace of Change is Breaking Influencer Marketing, it’s Time to Press Pause

Recognising the Potential of Influencer Marketing