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Tag: authenticity
How Brands Can Utilise UGC in their Marketing Strategy Post-COVID
Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action
What Influencers Want From Their Advertising Partners
Creating a Brand That is Human in 2020
How Talent Partnerships and Authentic Voices Can Go Further with Paid Social
Instagram Looks to Crack Down on Bots With New ID Verification Measure
Paying the Price: Working to Close the Influencer Pay Gap
Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial
Why Livestreaming Will Redefine Influencer Marketing Post-Pandemic
How Brands and Creators Can Succeed Post-COVID-19
Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing
Finding the Right Balance of Data and Human Insight
Should Influencer Marketing Become Performance-Based?
The Top Five Mistakes You’re Making on TikTok
Making a Play for More Authenticity in Super Bowl Advertising
Influencer Marketing 2020: How Brand Strategies Will Change This Decade
Creativity vs. Control: Why a Clear Influencer Brief Matters
#RelationshipGoals Between Brands and Influencer
How Influencer Fraud is Creating a New Era in Influencer Marketing
Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention
Q&A: #IMA20 in Association with Kindred
Instagram Live Video: Three Years On
#IMS19: Post For Rent on Emerging Trends and Staying Ahead of the Competition
How to Safeguard Brand Value With a Data-First Approach to Audience Integrity
Building Brand Success with Influencer Marketing
Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content
How to Reach Gen Z with Targeted Influencer Marketing
Why Are Certified Content Creators Important?
