
Tag: authenticity


Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action

What Influencers Want From Their Advertising Partners

Creating a Brand That is Human in 2020

How Talent Partnerships and Authentic Voices Can Go Further with Paid Social

Instagram Looks to Crack Down on Bots With New ID Verification Measure

Paying the Price: Working to Close the Influencer Pay Gap

Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial

Why Livestreaming Will Redefine Influencer Marketing Post-Pandemic

How Brands and Creators Can Succeed Post-COVID-19

Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing

Finding the Right Balance of Data and Human Insight

Should Influencer Marketing Become Performance-Based?

The Top Five Mistakes You’re Making on TikTok

Making a Play for More Authenticity in Super Bowl Advertising

Influencer Marketing 2020: How Brand Strategies Will Change This Decade

Creativity vs. Control: Why a Clear Influencer Brief Matters

#RelationshipGoals Between Brands and Influencer

How Influencer Fraud is Creating a New Era in Influencer Marketing

Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention

Q&A: #IMA20 in Association with Kindred

Instagram Live Video: Three Years On
#IMS19: Post For Rent on Emerging Trends and Staying Ahead of the Competition

How to Safeguard Brand Value With a Data-First Approach to Audience Integrity

Building Brand Success with Influencer Marketing

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

How to Reach Gen Z with Targeted Influencer Marketing

Why Are Certified Content Creators Important?

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?
