A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty
Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.
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PI LIVE USA: Day One Recap
Highlights from a fantastic day of conferencing in sunny Miami.
Celebrating Excellence in Partnerships – USPAs 2024 Winners Announced
Highlights from last night's glorious USPA ceremony.
Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment
Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.
Hello Partner Salary Report 2024
Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.
Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing
E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service
All the news you missed from the past week in affiliate marketing.
YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features
YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.
How Personal Branding Fuels Affiliate Programme Growth
Cut through the noise and attract new partners by following these simple steps.
Top 4 Things to Do at PI LIVE USA
Make the most of your trip with this checklist.
TikTok’s New Coin App Uses Rewards to Increase User Engagement
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
Podcasters Announce Exceptional Guestlist for PI LIVE USA
Meet the insightful industry heads joining the podcasters at our Miami show.
India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands
India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.
Community Commerce Is a Game Changer For Creators and Brands
Learn how to harness community commerce to benefit from unplanned purchases in social media.
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover
Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.
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Best Brand Engagement Campaign – JD Sports & Rakuten Advertising
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× JD Sports & Rakuten Advertising | Leveraging Sneakerhead Community to Boost Authenticity For over five years, JD Sports and Rakuten Advertising have prioritised affiliate marketing to foster brand awareness and equity. This year, their focus was on engaging sneakerheads authentically, catering to...
Best Affiliate Programme Optimisation – Zenni Optical
Zenni Optical Website | LinkedIn The Power of Clearer Vision: Redefining the Strategy for Zenni’s Affiliate Channel Zenni Optical's strategic overhaul of its affiliate programme yielded remarkable results. Facing revenue declines for the first time in two decades, Zenni's leadership took decisive action, bringing the affiliate...
Best Affiliate Marketing Strategy - Enterprise Level – Tombras and RealTruck
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck and Tombras’ groundbreaking campaign revolutionised its affiliate approach amid daunting industry headwinds. Facing challenges like fuel price spikes and semiconductor shortages, they devised a resilient strategy that paid dividends. Tombras,...
Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment
Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.
Hello Partner Salary Report 2024
Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.
Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing
E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
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