Influencer 50 - The Top 50 Industry Players from 2018

The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry. The alphabetical list is curated from a B2B perspective from peer nominations and research conducted by the team at Talking Influence.

 


Aaron Ru
Business & Corporate Development at Pinterest

Ru headed the team that rolled out a new API for influencer marketing platforms in September this year. The group have been syndicating out Pinterest metrics to influencer marketing platforms so brands can discover Pinterest Creators for influencer marketing, and then track the efficacy of Pinterest influencer marketing campaigns.


Abi Morrish 
Chief Partnerships Officer at indaHash

Before her current stint at indaHash, Morrish led the digital engagement team services at Wavemaker, including influencer marketing and digital partnership activity, which was well received and achieved numerous industry awards. The Netflix campaign she worked on was shortlisted at Cannes Lions and she was a finalist in the 2018 IPA Women of Tomorrow Awards, to name a few.


Adam Payne 
Head of Creator & Influencer Strategy, EMEA at Twitter

Payne facilitates the relationship between brands and digital content creators across the globe to promote bespoke premium digital content across Twitter-owned influencer network, Niche. Enabling brands to develop the best-in-class and disruptive creative solutions that strategically connects with audiences effectively across all platforms, Payne puts the creator’s first and values creative integrity.


Aleksandr Frolov
CEO at HypeAuditor 

Frolov is leading the way in improving transparency within the industry, having created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent and effective whilst cleaning up the industry by exposing the bad players in the scene.


Ana Thorsdottir
Head of Influencer Marketing Strategy, UK & WW at MediaCom

As the only influencer marketing specialist at MediaCom, Thorsdottir leads the way when it comes to business development, creating strategies, brand activation and measuring bespoke ROI for clients. In just 12 months, she increased revenue by 60% and her dedication to the industry has seen her join The Business of Influencers as a board member. With the goal of growing her team and client retainers in 2019, Thorsdottir is spearheading the influencer marketing space fuelled by her honesty, passion, and tenaciousness to tackle industry challenges.


Ben Jeffries 
Founder & CEO of Influencer

At just 21, Jeffries launched Influencer and is now influencing the influencers. His entrepreneurship and hard work has been recognised in the form of various awards and recognitions, and this year won Rising Star award at the 2018 Media Week Awards. Jeffries is part of The Business of Influencers board, which he hopes will help unite the industry.


Brittany Hennessy 
Co-Founder & Chief Relationship Officer at CARBON

Hennessy is the best-selling author of INFLUENCER: Building Your Personal Brand In The Age of Social Media, which was published this year, and the co-founder of Carbon, a technology company building solutions for influencers. Lending her expertise to brands, small businesses and influencers, Hennessy is an active member in the sphere, aspiring influencers so they can discover their passion.


Christopher Skogfeldt
Co-Founder & Head of Product at Nyden

In an innovative move, Skogfeldt teamed up with Instagram influencers to inform clothing designs for H&M’s sister brand, Nyden. Using Instagram Stories’ polling to gauge their followers top choice for certain design elements, Skogfeldt knew it was vital to put creativity and community in the limelight in order to reach the millennial audience. Skogfeldt is on a mission to democratise fashion and empower the people with the help of influencers.


Danielle Lewis
Founder at Scrunch

Lewis is the driving force behind Australia’s fastest growing data-driven influencer marketing platform. She has managed to set up a game-changing team and provide effective ROI to clients whilst keeping influencers at heart. Her approach to data-driven influencer marketing continues to impress, which is reflected in their database of over 20 million profiles and billions of data points.


Dominic Smales  
Founder & CEO at Gleam Futures

Smales discovers, develops, and protects the freshest talent from across multiple platforms. With some of the topline online talent under his belt, he is also disrupting the traditional entertainment industry through influencer marketing. One of the reasons for his success is his realisation that it’s “about the talent rather than the platform.”


Dudley Nevill-Spencer 
Brand Strategy Consultant at The Influence Strategist 

After developing The Influencer Match tool that matches brand values to influencers and implementing the process for multiple global brands, Nevill-Spencer is currently creating a network of entertainment-based CGI virtual influencers, which he believes are capable of great good and potentially great harm – just like most new technologies. He is working towards creating a regulated infrastructure so marketers can adhere to an ethical framework that ensures they are a positive force for society.


Edward East 
Founder of Billion Dollar Boy

East headed up the team that launched StoryTracker, the industry’s first AI-powered Instagram Story tracking tool, following Instagram’s figures stating that Stories now has 400 million daily users. Vouching for accuracy in measuring, tracking and monitoring, East has provided the influencer marketing industry with solutions to some of the challenges faced by influencers and brands.


Emily Heathcote 
Influencer & Partnerships Marketing Manager at TopCashback

Since joining TopCashback, Heathcote has single-handedly developed and executed the company’s influencer and performance marketing strategy. Just five months after she established influencer marketing as a key channel in the company’s marketing mix and recruited TopCashback’s first-ever brand ambassador, her work received highly commended for the ‘Best Influencer Marketing Campaign’ at the IPMAs 2018. She remains ambitious in supporting influencers and has brought her enthusiasm to one of the UK’s biggest publisher.


Eric Dahan
Co-Founder & CEO at Open Influence

Having partnered with Pinterest to expand its influencer offering this year, Dahan has empowered creators to create and share with their audiences. Open Influence was also one of the first influencer marketing platforms to use AI and proprietary algorithms to better match advertisers with Pinterest influencers in what is one of many influencer enhancements the company has provided. His data-driven measurable approach has set the bar high and no doubt contributed towards the company being named an Inc. 5000 fastest growing company in America.


Erika Bennett
Global Head of Social Marketing & Influencer at YouTube

Bennett oversees social and influencer efforts in support of YouTube TV, having delivered social success around YouTube Original’s first critically acclaimed hit, Cobra Kai. Sparking conversation, driving results, and shaping opinion, Bennett is a champion of authentic representation in the influencer marketing channel.


Erin Cohen
Strategic Partnership Development at Fashion Nova

Fashion Nova was Instagram’s top performing brand according to research by InfluencerDB, helped by the fact that Cohen recruited and fostered relationships with top-tier influencers, as well as connected and maintained strong relationships with them to create excitement across platforms. Driving engagement, reach and loyalty, her work is a shining example of what can be achieved if done the right way.


Erin Ledbetter 
Senior Vice President at Carusele

Ledbetter leads product development and client strategies for some of the top consumer brands in the US. This year, under Ledbetter’s leadership, Carusele launched two new metrics designed to inform campaign planning. With the belief that the more metrics she uncovers, the more information marketers will have to make informed decisions, her innovative contributions to the influencer marketing industry will help ensure the space continues to advance and evolve.