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Sway Group

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Sway Group
Business Name: Sway Group
Founded: 2011
Brief Overview:

At Sway Group, we’re more than an influencer marketing agency, we’re part of your team. Our expert content strategy, award-winning influencer storytelling, and focus on quality means that you get a full-service approach with measurable results. With a proven track record we guarantee our social engagement minimums — and we guarantee our commitment to your success.

Detailed Overview:
  • Influencer Campaigns: From research to recruitment to reporting, we handle every aspect of your influencer program. Our best-in-class influencer storytelling and media yields up to 3x the industry engagement rate, with real-time performance metrics and handpicked talent elevated by data-driven insights.  
  • Innovative Technology: Sway Group’s custom-built dashboard was developed in partnership with CreatorIQ (CIQ), a leading enterprise software provider for influencer marketing. The CIQ platform, integrated with our proprietary systems, provides us with a robust system for influencer and campaign management, tracking, and reporting.  
  • Uncompromised Quality: When you partner with us, you get a full team of passionate experts, including an Account Director, Campaign Manager, multiple Influencer Management and QA staff and an Insights & Reporting team.  
  • Social Content Studio:  For businesses who want the right kind of influencer-driven creative work without the overhead of a big agency or a full-fledged influencer campaign, our in-house team can supply original, on-trend photos, video and copy for your use anywhere you need. 
Pricing : Programs start at $30,000; however, our pricing is highly customized based on specific client strategies and KPIs. We contract against our metrics and guarantee delivery. Pricing includes content and platform strategy, recruitment, influencer management & QA, and first party metrics via our client-facing dashboard.
Regions: The Americas
Phone Number: 844-438-7929
Business Address: 203 Flamingo Road, Ste 317
Mill Valley, CA
ZIP / Post Code: 94941
Clients: Stonyfield, Outlook Amusements, Ergobaby, Drinkworks, Igloo, Top PR and Communications agencies across the US
Awards:: Chief Marketer 200: Top Marketing Agencies of 2020
PR Daily Social Media
PR Daily Niche
Gold & Platinum Marcom Awards
Digiday Content Award

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