Group RFZ is a digital measurement firm that enables brands and agencies to measure the precise impact of their influencer marketing initiatives. Instead of relying on traditional engagement metrics, Group RFZ’s custom brand lift approach enables clients to tie their influencer efforts to their specific goals and prove performance in a clear, relevant way.
Group RFZ provides measurement services for all digital initiatives – from influencer marketing, to content marketing, to digital advertising. Our measurement solution helps clients understand the impact of top-of-funnel initiatives – those meant to build the brand, strengthen consumer relationships, and impact the drivers of purchase.
Group RFZ’s service revolves around custom brand uplift studies tailor made for the influencer and content space. By providing clear metrics on how campaigns effect awareness, brand perception, intent, specific brand attributes, resonance with a certain audience and more, clients can finally prove the value of their investment and see the ROI around upper funnel digital marketing.