Group RFZ provides measurement services for all digital initiatives – from influencer marketing, to content marketing, to digital advertising. Our measurement solution helps clients understand the impact of top-of-funnel initiatives – those meant to build the brand, strengthen consumer relationships, and impact the drivers of purchase.

Group RFZ’s service revolves around custom brand uplift studies tailor made for the influencer and content space. By providing clear metrics on how campaigns effect awareness, brand perception, intent, specific brand attributes, resonance with a certain audience and more, clients can finally prove the value of their investment and see the ROI around upper funnel digital marketing.