Crowd Point is an influencer marketing solution that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Our self-service platform builds influencer campaigns in real time while more precisely reaching your target audience.
Crowd Point’s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking.
Powered by data science and built for marketers, Crowd Point’s platform builds influencer marketing campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use.
After building your campaign with the Influencer Campaign Builder tool, the Crowd Point Campaign Performance Tracker (CPT) will automatically track the performance of your campaign in real time. CPT will measure the number of impressions, overall engagement rate, follower growth and Return on Investment. CPT also allows you to measure the performance of individual posts and influencers. CPT scans social channels on a daily basis, finds the relevant posts and then tracks the data as soon as a post goes live.
By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.