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Category: Opinion
#IMA20: Seen Connects on Winning Best Boutique Agency Award
Influencers Embracing the Performance-Based Model: What Next?
Tips For Working With a TikTok Influencer
Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action
How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook
Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns
What Influencers Want From Their Advertising Partners
Creating a Brand That is Human in 2020
TikTok Reality vs. Instagram Aesthetic: Where Should You Spend?
Attribution: The Missing Link for Influencer Marketing?
The Importance of a Cross-Platform Influencer Strategy
How Talent Partnerships and Authentic Voices Can Go Further with Paid Social
Why Consumers Want Brand Communities, Not More Ads
Life After Lockdown: What Will the Future Influencer Look Like?
What Will Post-Pandemic Activation Look Like?
Making the Most of Your Slashed Influencer Budget
Five Lessons For Ensuring Influencer Marketing Success Now
Paying the Price: Working to Close the Influencer Pay Gap
Collaboration vs. Transaction: How COVID-19 Will Impact Influencer Culture
Interview: The Creator Union on Diversity, Inclusion and Influencer Pay
Why Hyper-Local Influence isn’t Just the Next Buzzword
Why Content Creation and Creativity Haven’t Stopped in Lockdown
Why More Influencer Marketers Should be Paying Attention to Pinterest
How Creator Events Can Outperform Sports For Less
Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial
Why the Pandemic Offered the Boost Influencer Marketing Needed
How to Make Your Marketing More Diverse and Inclusive – And Why You Should
Q&A: How Can Brands Best Utilise Influencers in Times of Crisis?
