Category: Opinion

Breaking Down Influencers, Ambassadors and Advocates and How to Enlist These in Marketing Strategies

Being an Influencer is a Career Choice Not Just a Hobby

What the Word “Influencer” Means Today

The Role of Content Creators vs. Influential Endorsers

Stop Using Engagement Rate to Judge an Influencer’s Value

Will Instagram Stories Replace Likes?

Move Over Traditional Influencers: It’s All Down to “Super Fans” Thinks Zyper

Influencer Accountability and How to Avoid Common Pitfalls

How to Reach a Global Audience on a Local Level with Cross-Border Campaigns

What is the State of Organic Reach on Instagram?

Creating Virtual Influencers for the Digital Generation

Seven Things You Need to Know When Working with Athletes

How to Reach Gen Z with Targeted Influencer Marketing

Why Are Certified Content Creators Important?

The Pitfalls of Working with Nano Influencers

Are Influencers Influential in Driving Video’s Growth?

The Content Rights and Distribution Problems You Need to Know About

How Can Brands Determine an Influencer’s Value?

Virtual Influencers: Will They Dominate the Advertising World?

The Aging Influencer: How Brands and Talent Can Leverage Evolution for Stronger Partnerships

Here’s What You Need to Consider Before Hiring an Influencer