
Category: Opinion


#IMA20: Seen Connects on Winning Best Boutique Agency Award

Influencers Embracing the Performance-Based Model: What Next?

Tips For Working With a TikTok Influencer

Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action

How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook

Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns

What Influencers Want From Their Advertising Partners

Creating a Brand That is Human in 2020

TikTok Reality vs. Instagram Aesthetic: Where Should You Spend?

Attribution: The Missing Link for Influencer Marketing?

The Importance of a Cross-Platform Influencer Strategy

How Talent Partnerships and Authentic Voices Can Go Further with Paid Social

Why Consumers Want Brand Communities, Not More Ads

Life After Lockdown: What Will the Future Influencer Look Like?

What Will Post-Pandemic Activation Look Like?

Making the Most of Your Slashed Influencer Budget

Five Lessons For Ensuring Influencer Marketing Success Now

Paying the Price: Working to Close the Influencer Pay Gap

Collaboration vs. Transaction: How COVID-19 Will Impact Influencer Culture

Interview: The Creator Union on Diversity, Inclusion and Influencer Pay

Why Hyper-Local Influence isn’t Just the Next Buzzword

Why Content Creation and Creativity Haven’t Stopped in Lockdown

Why More Influencer Marketers Should be Paying Attention to Pinterest

How Creator Events Can Outperform Sports For Less

Influencer Vetting: Why the Relevant Creator Has Never Been More Crucial

Why the Pandemic Offered the Boost Influencer Marketing Needed

How to Make Your Marketing More Diverse and Inclusive – And Why You Should

Q&A: How Can Brands Best Utilise Influencers in Times of Crisis?
