Category: Opinion

Why Global Platforms Decided To Build A Development Team In Japan

Why Should Social Platforms Have a Development Team in Japan?

Q&A Tagger

#IMSHOW19: Tagger on Data Privacy and the Cost When it Goes Wrong

The Science of Influencer Marketing and its Impact on Influencer Measurement

The Science of Influencer Marketing and its Impact on Influencer Measurement

The Best Ways to Scale Your Influencer Marketing Activity In-House

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

The Sunday Times Influencer List 2019: How They Got it Wrong

The Sunday Times Influencer List 2019: How They Got it Wrong

#IMSHOW19: The Ethics of Data Privacy in Influencer Marketing

The Unsung Rise of ‘Good Influence’

The Unsung Rise of ‘Good Influence’

A Day in the Life: Caspar Lee, CVO at Influencer

Building Brand Success with Influencer Marketing

How Brands Stand to Win on TikTok

Q&A: How Brands Stand to Win on TikTok

Goodbye Insta Perfect: It’s Time for Less Aspirational and More Relevant Instagram Content

Why You Shouldn’t Put all of Your Eggs in the Instagram Basket

Why You Shouldn’t Put all of Your Eggs in the Instagram Basket

Looking Beyond Vanity Metrics

Looking Beyond Vanity Metrics

How Can We Get Ahead of the Influencer Backlash?

How Can We Get Ahead of the Influencer Backlash?

The Only Way TikTok Can Survive.jpg

The Only Way TikTok Can Survive

Breaking Down Influencers, Ambassadors and Advocates and How to Enlist These in Marketing Strategies

Being an Influencer is a Career Choice Not Just a Hobby

Being an Influencer is a Career Choice Not Just a Hobby

What the Word “Influencer” Means Today

The Role of Content Creators vs. Influential Endorsers

Stop Using Engagement Rate to Judge an Influencer’s Value