Category: Opinion

Platform Diversity: Five Social Media Platforms to Consider

Social Media in Unsocial Times – How Parenting Talent and Brands Can Adapt

COVID-19: The Coming of Age for In-App Shopping?

COVID-19: The Coming of Age for In-App Shopping?

How Brands Can Optimise ROI with YouTube Influencers.jpg

How Brands Can Optimise ROI with YouTube Influencers

What Does Success Look Like in Influencer Marketing?

YouTube is the ‘Helpful Habit’ the Public Are Turning to During This Crisis

YouTube is the ‘Helpful Habit’ the Public Turn to During This Crisis

How to Find B2B Influencers Using LinkedIn Sales Navigator

How to Find B2B Influencers Using LinkedIn Sales Navigator

Can Influencer Marketing Prove its Value During Coronavirus?

Can Influencer Marketing Prove its Value During Coronavirus?

Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing

Why It’s Time to Ditch One-Off Campaigns for Influencer Marketing

Should You Include Music In Your Influencer Campaign?

Should You Include Music In Your Influencer Campaign?

Influencer Marketing is All About Education

Why Influencer Marketing is All About Education

FTC’s Crackdown on Influencer Marketing Is Just Getting Started

FTC’s Crackdown on Influencer Marketing Is Just Getting Started

How COVID-19 is Impacting These Content Creators

How COVID-19 is Impacting These Content Creators

From Art to Science: Making Influencer Marketing More Measurable

What Influencer Marketing Can Learn From Performance Marketing

How to Build Your Influencer Community During This Uncertain Time and Beyond

Five-Year Spike in ‘What to Watch’ Searches Prompts Brands to Get Creative With Influencer Marketing

Five-Year Spike in ‘What to Watch’ Searches Prompts Brands to Get Creative With Influencer Marketing

Social Strategy for Social Good

A Social Strategy for Social Good During Coronavirus

Are Influencers Being Left in the Dark Over Social Media Guidance?

Are Influencers Being Left in the Dark Over Social Media Guidance?

Putting the Shine Back into Influencer Marketing

TikTok vs Instagram – Where to Spend Your Budget

TikTok vs Instagram – Where to Spend Your Budget

Finding the Right Balance of Data and Human Insight

Finding the Right Balance of Data and Human Insight

#IWD2020: Making the Influencer Marketing Industry More Gender-Equal

Why More Brands Want to Include a Content Usage Rights Clause in Their Contracts

Are Virtual Influencers a Threat to the Influencer Community?

Are Virtual Influencers a Threat to the Influencer Community?

Should Influencer Marketing Become Performance-Based?

Should Influencer Marketing Become Performance-Based?

Giving Your Instagram Followers List a Spring Clean

How to Give Your Instagram Follower List a Spring Clean

Has Your Brand Thought About Co-Creation with Influencers?

Does 5G Hold the Key to the Evolution of Influencer Marketing?

Less Focus on Likes – Where Are We With Instagram Likes_

Less Focus on Likes – Where Are We With Instagram Likes?

TikTok Marketing 101: How to Capitalize on TikTok Now

TikTok Marketing 101: How to Capitalise on TikTok Now