Category: Opinion

A Clear Brief is the Key to Unlocking the Potential of Influencer Marketing

Creativity vs. Control: Why a Clear Influencer Brief Matters

TikTok in the Age of influencer marketing

Where Does TikTok Sit in the Age of Influencer Marketing?

Why Employee Advocates Aren’t Social Media Influencers

Four Ways to Get More ROI From Influencers in 2020

#RelationshipGoals Between Brands and Influencer

Seven Steps to Getting Influencer Marketing Right

It’s 2020: Seven Steps to Getting Influencer Marketing Right

Three Ingredients to Include in Creator Contracts Next Year

Three Ingredients to Include in Creator Contracts Next Year

Talking Influence Predictions 2020

Talking Influence Predictions 2020: Part Three

Are Depop Influencers the New Instagram Influencers?

How to Reach Younger Audiences on TikTok in 2020

How Influencers Take Branding to a Whole New Level

Owning Creator Content Renting the Audience

The Difference Between Owning Creator Content vs. Renting the Audience

Six Ways to Improve Your Influencer Marketing Analytics

Talking Influence Predictions 2020

Talking Influence 2020 Predictions: Part Two

Why True Talent Can Save Retail This Christmas

Talking Influence Predictions 2020

Talking Influence 2020 Predictions: Part One

Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy

How Influencer Fraud is Creating a New Era in Influencer Marketing

Back to Basics: Word of Mouth 2.0

#IMA20: Q&A with Category Sponsor CreatorIQ

Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention