Category: Opinion

Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention

Instagram Live Video: Three Years On

CreatorIQ’s 2020 Influencer Marketing Trend Predictions

Q&A: The Risks and Rewards of TikTok

Industry Responds to Instagram Hiding Likes

Instagram Hiding Likes: What’s Next?

How to Stop Wasting Money on Influencer Marketing

How to Stop Wasting Your Influencer Marketing Budget

How to Use Data to Prove the ROI of Long-Term Partnerships

Why the Case For Micro-Influencer Partnerships is Getting Stronger

Can Influencer Marketing Be Automated?

Can Influencer Marketing Be Automated?

The Rise of the Social Publisher

The Rise of the Social Publisher

Influencer Marketing Ethics: Why Doing Good is Good For Business

How to Safeguard Brand Value With a Data-First Approach to Audience Integrity

A Day in the Life: Stephanie Chaplin, Global Head of Campaigns at Takumi

A Day in the Life: Stephanie Chaplin, Global Head of Campaigns at Takumi

whalar

#IMS19: Whalar on the Science of Influencer Marketing

Why Global Platforms Decided To Build A Development Team In Japan

Why Should Social Platforms Have a Development Team in Japan?

Q&A Tagger

#IMSHOW19: Tagger on Data Privacy and the Cost When it Goes Wrong

The Science of Influencer Marketing and its Impact on Influencer Measurement

The Science of Influencer Marketing and its Impact on Influencer Measurement

The Best Ways to Scale Your Influencer Marketing Activity In-House

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?

The Sunday Times Influencer List 2019: How They Got it Wrong

The Sunday Times Influencer List 2019: How They Got it Wrong