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Category: Case Studies
The Integration of Influencers into the ‘Mainstream’
YouTube Safety and the Rise of Aspiring Child Influencers
How Influencers and Social Media Platforms are Supporting National Eating Disorders Awareness Week
Online Trolling: Is the End in Sight?
TikTok in the Charts
The Mother of All Jobs – ‘How to’ as a Successful Mummy Influencer
The Influencers Normalising Conversations Around Sexual Health and Wellbeing
How the Wellness Movement Changed Influencer Marketing in Beauty and Fashion
Launching and Marketing a Depop Business During a Pandemic: ROSAYAB
Influencers Drive Public Health
How The TikTok Bytesquad Drove a 25% Engagement Rate For Zuru’s Mini Brands
How CreatorIQ Helped ShopStyle Drive 300% ROI by Identifying High-Converting Creators
Secret Sofa: How TAKUMI Helped Häagen-Dazs Achieve its Highest-Ever Engagements For a UK Campaign on Instagram
How Paddy Power and Ball Street Network’s #SaveOurShirt Campaign Became a Talking Point in the Football World
How Collectively and ABSOLUT’s People- and Planet-Centered Influencer “Activist Army” Drove Conversations Online
#PlayWithPringles: How Pringles Engaged New Digital Natives With its First TikTok Creator Campaign
How MSL Leveraged Influencers to Raise Awareness of Huawei’s StorySign App and Deaf Children’s Literacy Across 11 Markets
Electric Avenue: How Gleam Futures and Brilliant Noise Created Standout Influencer Video Content to Bust Myths Around EDF Energy’s Electric Vehicles
67 Shades of Skin: How Buttermilk Delivered Dior’s Most Inclusive Influencer Activation to Date
How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers
#HUNdred Society: How HUN Wine Reached Millennial Subcultures Across Instagram
Enjoy a Cup Full of Flavor: How Hain Celestial Utilised Influencer Content to Lead Millennial Mums to Walmart
#BrandShareTheMic – How Livity Helped Brands Put Words Into Action on Instagram
How 150-Year-Old Mattress Brand Simmons Used TikTok Creators to Reach Gen Z
How Fanbytes Leveraged Influencer Marketing To Make Accountancy Great Again
How Linqia and Arena Used Influencers to Refresh the Vodka Scene with Three Olives Rosé
How MIN and F&F Used This Muslim Influencer to Target Increasingly Modest Market
#BehindCarDoors: How MSL and Renault Achieved an Ambitious Year-Long Influencer Campaign
