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Celebrating Pioneering Partnerships – The First-Ever USPA Winners Announced

Last night, the first edition of the US Partnership Awards took place in New York’s swanky Sony Hall, and the winners left with smiles on their faces and trophies to dec their mantelpieces.

Last night, we were finally able to crown the first-ever US Partnership Award winners.

With a great appetite for the inaugural US focussed awards programme, the USPAs aim to recognise the pioneering partnerships that are taking place in the influencer, affiliate, performance, and brand spaces in North America – and this is exactly what has been achieved. 

Who secured the awards? 

Following their success at this year’s Influencer Marketing Awards, the Eva NYC team and their ‘100% Recyclable Forever’ campaign also impressed the USPA judging panel, securing the award for Best Brand Engagement Campaign.

impact.com grabbed the gold in three categories – Best Data Innovation, Shiny & New – Most Innovative Technology, and The Hookup – Best Tech for Customer Experience. The impact.com platform and its advancement were congratulated by judges, as well as the teams’ ability to support native affiliate programmes, and content creator campaigns.

Taking home the award for the Best Use of Creator Content by a Brand, a category sponsored by impact.com, was Awin, in partnership with Etsy. Judges were pleased to see how Awin presented themselves not only as experts in the affiliate marketing field but also as result drivers in the influencer space.

To read the full list of winners, and to find out more as to why the judges selected these winners, the Book of the Night will provide you with all of the exclusive details.

Save the date for 2023

Just when you thought the excitement was over, we’re pleased to announce that the USPAs will be returning in 2023, but this time, it will be held in Miami! Following the Monday of PI LIVE Miami (April 3rd), the second edition of the US Partnership Awards will take place at the Hyatt Regency for an evening full of celebration.   

If you want to get ahead of the curve, downloading the Book of the Night will guide you towards understanding what the future USPA judging panel will be looking for when scoring next year’s entries. It’s not too early to start clearing a space on your shelf for your very own US Partnership Marketing Award!