fbpx
Member Exclusive Newsdesk

What’s Got Us Talking in July 2022?

This month, we see great developments in the social space with the launch of Snapchat+, live streaming tests on Instagram, and more…

What They Said becomes a member of the IMTB

The Influencer Marketing Trade Body (IMTB) earlier this month announced the addition of What They Said as its eleventh member organisation. What They Said is a creative influencer marketing agency that prides itself on its drive for authenticity, creativity and inclusivity, as well as offering a relationship-led approach to brand advocacy.

What They Said took home the silver accolade in the Most Effective Collaboration category for their work with Pantene at the Influencer Marketing Awards, in which their goals and agency principles were recognised and celebrated. 

Founding member of the IMTB, Scott Guthrie, is delighted that What They Said has become a part of the conversation focussing on the regulatory and legislative scrutiny of the influencer marketing industry, and looks forward to working towards enhanced levels of professionalism within the influencer marketing sector.

Snapchat introduces paid subscriptions

Snapchat has officially launched its paid subscription plan, Snapchat+. At present, the new subscription plan is active in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with more countries to be added soon.

At $3.99 per month, Snapchat+ subscribers will unlock a special badge, the ability to pin a friend as their ‘number one’ friend, and the ability to see ‘the general direction of travel for where friends have moved recently’ (this feature is only available if your friends have already consented to share their location). 

Although most of the current subscription features are focused on the Snapchat interface, it will be interesting to see how the feature could progress towards exclusive content viewing opportunities. 

Instagram tests live stream facilitating 

In order to help live streamers on the platform to optimise their opportunities to succeed, Instagram’s introduction of the ‘Live Producer’ tool will enable in-app broadcasters to stream from a desktop PC, and via various third-party streaming platforms.

The Live Producer tool will mean that streamers will be able to facilitate more ‘professional-looking’ and customised live streams with support for multiple cameras, external microphones, graphic overlays, and more.

Although still currently in beta, the tools available set a good foundation for future opportunities on the platform such as live interviews, live shopping and live-streamed video podcasts. 

CreatorIQ integrates the ANA influencer marketing standards

Influencer marketing platform, CreatorIQ, has announced that it is the first software platform to be fully compliant with the Association of National Advertisers (ANA) recently unveiled influencer marketing measurement standards.

The standards were a collaborative effort set between the ANA and brands including Unilever, Sephora, Mastercard, Target, Cigna, Hilton, Procter & Gamble, PUMA, and Nationwide. Unilever in particular worked closely with CreatorIQ to develop and implement these standards across its portfolio of brands.

Thanks to its eight years of historical data across brand and agency clients, hundreds of thousands of campaigns, and partnerships with all major social platforms, CreatorIQ is uniquely positioned to help brands implement these standards and further optimise their creator programmes. 

These standards closely align with CreatorIQ’s existing measurement solutions and have already been integrated into the company’s industry-leading influencer marketing software platform, which powers efforts for Fortune 1000 brands and their global agencies. 

This month’s industry round-up really shows how the social media space is maturing and strengthening the foundations for extremely successful influencer marketing activations, which we will continue to follow and provide you updates on!