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Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind

The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity.

The channel is dynamic and offers the perfect opportunity to meet consumer needs whilst delivering the outcomes desired by markets and brands in the performance, affiliate, and influencer spaces.

We understand it can be a tricky channel to get your head around. That’s why it’s so important to take a moment to showcase some of the incredible work that is propelling this industry’s successes.

Why the Partnership Awards are so important

The US Partnership Awards is a truly unique, first-of-its-kind ceremony. The categories bridge the affiliate and partnership, performance and influencer marketing industries, giving anybody working within these channels the chance to showcase their achievements.

As well as being the perfect chance to celebrate, the US Partnership Awards will serve as a breeding ground for inspiration. The significant growth in the desire for partnership marketing in the US means now is the best time to take inspiration from those who have found success in the channel already, and harness these takeaways to implement and find success yourself.

We are thrilled to welcome some industry-renowned names – impact.com, Rakuten Advertising and Partnerize – as our platinum partners for the inaugural USPAs – they share our passion for the new ceremony. 

The USPAs will fill a gap in the US that will heighten both awareness and consideration for the marketing channel that will serve to benefit all. It’s also just a great chance to experience one of our fabulous awards shows, which your peers over here in the UK will most likely have attended and you may not have had the chance.

Don’t panic, there’s still time to enter as we are extending the entry submission deadline to midnight on July 8th! Here’s the handy entry kit to guide you through submitting your entries for consideration by the judging panel, ready for the ceremony on September 7!