The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in class IMA entries, ultimately deciding who should take home the prestigious accolades in each category.
This year, we were thrilled to receive a huge amount of in-depth, creative entries which achieved outstanding results. Those who have made the shortlist particularly stood out to the judging panel as they demonstrated the true versatility of the influencer marketing space, and how the most innovative campaigns excelled with great success.
Matthew Wood, Founder of the Influencer Marketing Awards, says, “Campaigns this year showcased exceptional creativity and talent, not just from the creator side. The agencies and teams working within influencer marketing today continue to execute exceptionally smart, value-add campaigns that meet a wide range of client KPIs and objectives.
“The sheer versatility of the industry is clear. And its ability to connect with consumers authentically is becoming unrivalled. It’s an incredibly exciting time to be working in a sector that has unlimited potential.”
With the full shortlist now released, the anticipation is building for the ceremony that will be taking place on 9th June at the Sheraton Grand Hotel, London.
What do the judges have to say?
Jason Falls, Senior Influence Strategist at Cornett says, “As the influencer marketing industry matures, the role of an awards judge becomes more difficult. Each category results in having to split hairs to determine Gold, Silver and Bronze. And in most categories, you could give honours to three or four more entries. But that forces judgement to be more granular which holds us all to higher standards. So the awards themselves move the industry forward. That’s why I love being involved with the IMAs as a judge.”
Beckii Flint, Director and Co-Founder of Pepper Studio says that “It’s always such a delight to come together and recognise and celebrate the incredible work that our industry does. From small start-ups to international giants, influencer marketing continuously and effectively proves its place within media, grabbing attention and delivering emotion. Across the board I noticed campaigns paying greater care to inclusivity and diversity, which I hope only will continue to grow.”
Have your say
We want to hear from you, which is why we are inviting you to vote for the Industry Choice of SaaS or Technology award, and of course, the much anticipated Rising Star Award. Voting is open now, and you have two weeks to have your say before voting closes on Thursday 26th May.
Another member of the esteemed judging panel, Becky Owen, Creator Marketing at Meta, emphasises how these awards showcase the direction of the industry and make her very excited about the future. She says, “Here, we see where true innovation comes from across different verticals, topics, and markets. I saw some genuinely inspiring entries from both established and disrupter brands this year.”
Take your seat at the table
Is your company’s name on the shortlist? Or do you just fancy a night of glitz and glam and supporting your peers? To secure your seat at the Influencer Marketing Awards ceremony, you can book yours now online, or reach out to Ollie Russell who can provide you with more information.
Matthew Wood adds, “Entries were up 40% YoY, making many categories incredibly competitive – to everyone shortlisted congratulations. You are in exceptionally good company!”
Those based in North America should check out the new Partnership Awards, co-hosted by PerformanceIN and Talking Influence.
Entries open soon – the Entry Kit is now available to download.