A Day in the Life

A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory

With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.

When Yasmine originally applied to work at The Influencer Marketing Factory, she initially planned to take on a role on the marketing agency side as her previous background was in social media marketing and digital. 

During her interview process – in the final round, Yasmine’s now boss asked if she would be interested in exploring another role as part of the talent department. Yasmine took the risk and accepted – and hasn’t looked back ever since.

Yasmine is now the manager of the 20+ creators on her talent roster, as well as leading the overall talent department and handling client communication, influencer liaison, and administrative work

Yasmine chatted with Talking Influence telling us what a typical Monday looks like for her. 

6:00: ME TIME! I wake up, hit my Peloton (Camila Ramon is my favorite instructor), and then get ready.

7:30-8:00: I make coffee number one of the day and check my phone for texts from my creators that may have come in overnight.

8:30: I clock into work and head to my WFH office. From this time until my first meeting of the day I am working through my inbox​​. 

9:30-10:00: I meet with my supervisor/VP and go through all the open campaigns that our talents have and share updates. Afterward, I make coffee number two. 

11:00-16:00: I am in operation mode. 

Throughout the day I am working through my emails, either communicating with brands, sharing creative briefs with my talents, or reading through contracts – I wear many many hats throughout the day!

In between emails I am texting back and forth with my talents regarding their campaigns – they often have questions while they film or are getting ready to post a campaign.

12:00-13:00: I take a break to cook some lunch and enjoy a YouTube video (I can never fully get away from my world – it’s a guilty pleasure). 

My favourite thing to cook at home is a salmon bowl – Emily Mariko style. If I’m having a really good day aka closing a couple of campaign deals, I’ll order sushi.

My afternoon typically consists of either client calls or intro to talent calls. 

16:00-17:00: I wrap up my day by updating my spreadsheet of campaigns. This includes updates on whether we have closed, we’re waiting on an influencer to receive a product in the mail, or whether it is time to activate filming mode!

Communication is extremely important in order for Yasmine’s working day to be a success. She is extremely passionate about managing her roster of talent, showing that her choice to take a risk and enter the talent management space is paying off. 

If you or one of your colleagues has an interesting role within the influencer marketing industry, we would love to hear from you. Send through your submissions via our Typeform.