A Day in the Life

A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel

Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.

When Megan was 17-18, she could feel that her modelling clock was ticking and she started to reach out to some of the connections she had made to secure internships. She started working in the film industry, doing small jobs for VICE, Bold Films, and Milford Animation Studio. From there, Megan knew that she wanted to try out as many career opportunities as possible.

Her first step into the influencer marketing space was when she landed the role of Junior Talent Manager at Redrock Entertainment Management, a talent agency. It was during this time that Megan noticed how actors and models started to become integrated into the world of social media as influencers and content creators.

In 2018, Megan moved to Sweden where she began working in multiple creative roles before landing the role as Influencer Marketing Manager and Social Consultant at next-generation influencer marketing company, Ariel. 

At Ariel, Megan’s responsibilities vary but she says that the three most important would be: creating influencer marketing assessments/strategies, conceptualising creative concepts, project management in all social media plans, and copywriting.

Megan chatted with Talking Influence, telling us what a typical day in her role looks like.

6:50: I’m awoken by my alarm that blares Doja Cat’s “4 Morant” and I furiously click the snooze button on my iPhone more than I need to. I rub my slept-in-mascara eyes and clear the notifications of emails and calendar updates that came in through the night; I’ll check those on the train. Next, I turn on my favourite podcast, Obsessed (by Benito Skinner and Mary Beth Barone), and hop in the shower.

7:05: I obsess over what to wear for the day. Is it a baby blue Prada Saffiano kind of day or are we more in a Goyard mood? I pair the Goyard with Zara jeans and a sleeveless black turtleneck. I dab a bit of Eucerin moisturiser on my face and throw my makeup bag in my purse. I do my makeup at work because the lighting is better.

7:40: I’m on the train, scrolling through my emails and to-do list for the day. One of my clients is having an insane campaign launch this week so I’m trying to make sense of any last-minute changes that have been made. 

8:00: The elevator doors open and I’m home: ARC, the office that houses Ariel and a bunch of other creative agencies. I make small talk with the true gods/backbone of the organisation (office managers – Fanny, Lina, and Jenny) and grab a sugar-free Redbull. I ignore my messy desk which is strewn with invoices, then head to my favourite bathroom to do my makeup where I have an existential crisis about my eyebrows.

9:00-9:30: Ariel check-in! Katja, our CEO, and Aspasia, our Senior Influencer Marketing Consultant, gather in a meeting room and talk about whatever we did the previous night while we wait for Karolina and Ola to join us digitally. We go around the table talking about our current projects and any new pitches we have coming up.

10:00-11:00: I shift my focus entirely to my client, Polestar Cars. I ooh and ahh over the new digital assets in our Organic Social Content Production meeting and go through the social calendar to brainstorm our future activations.

11:00-12:00: I sprint to the ARC kitchen to grab a cappuccino and run back to my meeting room to go through the UGC project I’m working on. I start reaching out to the content creators and continue to gawk at their beautiful images while also responding to emails from the PR and comms team.

12:00-13:00: Ariel team lunch! We go to one of my favourite spots in Stockholm, Riche. I order a half glass of white wine and the famous råbiff. We toast to a new client we’ve landed and discuss our dream clients. Ikea, please give me a chance.

13:00-14:00: Katja and I are sitting in a conference room going over a pitch for an e-commerce sports brand. I’ve been assigned the US market: micro profiles on Instagram and at least two mega profiles on TikTok. I dive into Woomio and pull up Instagram to begin my research.

14:00-15:00: I connect with Fabian, a copywriter on the Polestar team, and we go back and forth on captions. He sits patiently with a slight smile as I say ridiculous things like, “I don’t even know where an emergency brake in a car is so how am I supposed to know if it’s a RALLY bar or a ROLLY bar?”

15:00-16:00: I’m isolated in a pod listening to Brittany Broski’s podcast, “Violating Community Guidelines”, while scheduling assets in Sprinklr and adding 20 SRTs to a YouTube video. I laugh out loud as Brittany discusses the problematic nature of AI Influencers.

16:00-17:00: I compile my light research on the five micro profiles I’ve selected for Katja’s pitch and add them into Powerpoint. I add a Trello card to my to-do list to create three preliminary strategies on how these influencers can be implemented. I sigh as I realise I have, once again, forgotten to submit my expense report.

17:05: I’m off the clock, baby! Just kidding. In marketing, your work doesn’t have a timetable. 

17:30-19:30: I rush to meet my best friend, Emelie Olsson, for wine and tapas. We’re celebrating her recent promotion as Co-Founder at Corite. We agonise over our upcoming birthdays and show each other our favourite TikToks from the week. I am addicted to @artbydemarcusshawn’s posts.

20:00: I get home and I’m exhausted. I faceplant into bed and debate whether or not I should get filler in my lips or not. I open Instagram and absentmindedly scroll. I should DEFINITELY get the filler.

22:00: I floss/brush my teeth and set my phone to “Do Not Disturb”. The only sound I want to hear is coming from Sebastian Stan portraying Tommy Lee in “Pam and Tommy”. I fall asleep to Lily James imitating Pamela Anderson’s soft voice: “I want to be like Jane Fonda”.

It’s clear to see that Megan’s role is extremely varied and that she is very passionate and excited about the clients she works with and the projects she is working on. 

If you or one of your colleagues has an interesting role within the influencer marketing industry, we would love to hear from you. Send through your submissions via our Typeform.