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TikTok’s New Music Distribution Platform Empowering Undiscovered Artists

Without music, would TikTok be as popular as it is now?

One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have to do is switch on the radio and you’ll hear a song that you listened to when scrolling through TikTok just moments before. TikTok and music are synonymous. 

Understanding the success the music and music artists can build on the app, TikTok has announced the launch of SoundOn, an all-in-one platform for music marketing and distribution. The platform will aim to enable artists to grow their fan bases and get their music heard worldwide as SoundOn will allow these artists to promote and distribute their music with the support of TikTok.

How does SoundOn work?

Artists will be able to upload their music directly to TikTok and begin earning royalties when their music is used. During creators’ first year using the platform, they will receive 100% of the royalties, and 90% after that. 

As well as the opportunity to earn money through SoundOn, the platform also provides a range of promotional tools and support including access to audience insight and development, expert advice from a dedicated SoundOn artist team, access to TikTok’s song tab where music is linked on profile pages and promotional support through creator marketing on the TikTok platform is all part of what’s offered to artists signing up.

SoundOn is now fully launched in the US, UK, Brazil, and Indonesia, following a period of beta testing. There are a growing number of artists opting to use the platform with stars such as Muni Long and Games We Play, and Abby Roberts and Chloe Adams in the UK already achieving success by utilising the tools. 

Creator Abby Roberts said, “I’m at the start of my music journey and am so excited about what’s still to come! I’ve worked with the team at TikTok through my whole career and they’ve always been so supportive of me, so I really valued the extra support and help I’ve got from SoundOn launching my music now as well. I’m loving sharing my music and creativity with my fans and hopefully reaching new ones too!”

If TikTok wasn’t already your go-to for finding new music and emerging artists, it certainly will be now.