Although social media content may often seem superficial, we know that it can have a huge influence on those who view it. And there is a psychological reason behind this.

Talking Influence Journalist, Neve Fear-Smith, decided to delve deeper into the psychology behind influence by speaking to Psychologist Alan Gray. Alan has extensively researched to produce a report drawn from scientific studies and research to explain online interactions between brands, influencers, and consumers.

It’s time to hear from Alan on a Psychologists guide to influence...

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