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TikTok Name CreatorIQ as Official Marketing Partner

TikTok’s partnership with influencer marketing technology platform, CreatorIQ, will give brand and agency customers direct access to first-party TikTok Creator Marketplace performance and audience metrics.

Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. 

The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ dashboard. This means brands will have direct access to TikTok’s exclusive first-party insights on audience demographics, growth trends, best-performing videos, helping them to identify the best creators to work with. CreatorIQ customers can also now plan and execute end-to-end TikTok creator marketing campaigns within CreatorIQ’s Intelligence Cloud.

Embracing TikTok

TikTok has quickly become a critical platform for both brands and creators, reporting more than one billion monthly users. CreatorIQ has identified engagement rates as high as 15% across multiple categories. 

“Over the past two years, TikTok has become a powerhouse platform for creators, who are driving the cultural conversation for the entire digital world,” said Tim Sovay, Chief Operating Officer at CreatorIQ. 

“This partnership will give CreatorIQ customers the ability to pair TikTok’s first-party data and analytics with our robust workflow and measurement solutions to create truly effective ROI-based campaigns. What’s more, it contributes additional data to our efforts of developing and delivering standardised benchmarks for the entire industry.”

“Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. 

“We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

The TikTok partnership closely follows CreatorIQ’s acquisition of influencer marketing analytics platform Tribe Dynamics, which greatly extended its leadership position as the largest global influencer marketing SaaS platform in terms of revenue, growth, data authority, and global expansion.