The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing.
Founder of the Partnership Awards, Matthew Wood, says: “As brands increasingly take a holistic approach to partnerships to meet business objectives the opportunity for the creator economy is unrivaled. With campaigns embracing multiple channels to influence consumer behaviour and the sales funnel. It’s an incredibly exciting time for the partnership economy and specifically influencer marketing as budgets increase and outcome-based influencer campaigns drive growth.
“Recognising the exceptional work of the influencer marketing agencies, brands and creators who drive creativity and results will firmly place the industry in the spotlight for the right reasons”
Staff Writer at Talking Influence, Neve Fear-Smith adds: “I think it is really positive that influencer partnerships are being recognised alongside the likes of affiliate, performance, and brands as a well-respected part of the marketing mix. The work that influencers can do collaboratively with brands can serve not just as entertainment, but as a tool that can drive hugely profitable results.
“It’s great the influencer space will gain further positive recognition at the US Partnership Awards.”
Influencer marketing is no longer just a side dish on the wider marketing menu. As the influencer space becomes more established, the ability to track the performance and ROI of influencer marketing campaigns has become more established too, and the results speak for themselves.
Looking at how successful influencer marketing can be for elevating your brand, it’s time to consider partnering with influencers at the beginning of the funnel to drive the best results. Research from Ogilvy supports this as they found that for every channel that influence is added to, the potential to increase your ROI by up to 30% is introduced.
We are excited that influencer marketing is being recognised as a valuable platform under the partnership umbrella, and the Partnership Awards will further solidify influencer marketing’s position within the marketing ecosystem.
The awards will be open for entries during Q2, with the ceremony taking place in the US during Q4. To stay up to date sign up for the event newsletter, as well as the weekly Talking Influence newsletter to ensure that you’re following the latest developments regarding influencer marketing in the partnership space.
Partnership opportunities are available – reach out to Drew Cameron for details and follow the awards on LinkedIn to be the first to know when categories are announced.