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LinkedIn Announces its Next Steps Towards Creator Investment

Earlier this fall season, LinkedIn announced that it would be investing $25 million into creators on the platform. Yesterday, LinkedIn officially announced the 100 participants who were accepted into the first Creator Accelerator Programme.

Over the coming months, LinkedIn will be supporting 100 creators on the platform to help them in building their audience and amplify their voice on LinkedIn. To do this, the platform will offer 1:1 coaching and support, opportunities to be featured on LinkedIn channels, and a $15,000 grant to help them create content, spark conversations, and build communities. 

Amongst the first 100 US creators selected to become a part of the Creator Accelerator Programme are an incredible range of individuals that span a variety of diverse industries – from disability awareness to blockchain, to sports and mental health. Creators on the programme include TikTok star Natalie Rose, creator economy expert Jon Youshaei, NextDoor CMO Maryam Banikarim, age activist Adrion Porter and sports enthusiast Melani Carter.  

LinkedIn is also excited to be rolling out access to Live Video and Newsletters to creators who have Creator Mode turned on and meet specific criteria. To date, over three million people globally have turned on Creator Mode, and the platform aims to continue to bring new tools and access to creators leveraging LinkedIn. 

Will 2022 be the year of the LinkedIn influencer? Watch this space.

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