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How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience

Neve Fear-Smithby
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A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.

 

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Published by Neve Fear-Smith

Neve Fear-Smith is the Staff Writer at Talking Influence. She has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms.