fbpx
Member Exclusive Opinion

How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience

A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.

 

MEMBER EXCLUSIVE

Become a free member for instant access to this article and all other Member Exclusive content on Talking Influence. Members also receive our weekly newsletter roundup delivered each Wednesday.