The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved.
But the increasing number of campaigns, which are now complex marketing endeavors, caused an increase in administrative tasks that have become hard to keep up with. Handling contracts, relationships, reports, or payments requires more and more time and energy and it can lead to diminished productivity, inefficient communication between team members, additional salary costs, and reduced revenue.
NEXT, by Post For Rent is now available for Agencies in an early exclusive product launch programme. The selected few can experience how the tool will amplify their capabilities for 60 days without risk and no charge.
Being on the frontline of this administrative challenge, Post For Rent had an ambition to create, hand-in-hand with the people who need it most, the most comprehensive, yet easy to use end-to-end tool. And that’s how NEXT came to life.
NEXT is a unique campaign and content management tool, that allows influencer agencies to overview all their processes, including contracts, payments, content, reports, documents, and team efficiency, all in one place. It’s the next generation of work organisation, making life easier for all team members, ensuring increased efficiency, better team engagement, and increased performance.
Tracking and communicating
Team members can communicate with each other in real-time and see the status of every task belonging to them. They can create and manage multiple influencer campaigns easily, with the ability to run multiple brands under one account. Integrated with Slack as well as G-Suite, NEXT will send relevant Slack notifications to team members on campaign to-dos, ensuring all contracts, invoices, and other documents appear in G-suite. DocuSign integration allows contracts to be easily signed, with a clear overview of all the signed contracts and those waiting to be signed, so you never miss a deadline. NEXT also comes with ready-to-use, easily customisable contracts, and automated company signatures, saving you time while making sure all players are legally protected.
For team leaders, NEXT can help keep track of their team’s performance, ongoing campaigns, the number of influencers the team members have worked with, as well as the number of successful campaigns they’ve delivered, and the revenue these campaigns generated. It’s a great incentive system that helps keep track of the team’s time and focus and measures their performance month by month. While we’re at reporting, NEXT is a reporting heaven for agencies. Who are your biggest clients, who generates the most profit, which influencers you hire the most, how much have you paid to each individual in total, and so many more questions are answered within the tool, allowing organisations to make smarter decisions in running their businesses.
Searching for hours for the right content piece is also a thing of the past, as NEXT’s content library collects all campaign content pieces, from still to moving images, giving the content team quick access to the images they need. It’s basically an internal content pool that can be used for case studies, best practices, presentations, social and more.
A simplified process
One other thing that was a high priority for NEXT was how to simplify the payment processes with all the contracts and paperwork that needs to be done each time. Campaign managers are notified once a contract is signed, the content posted and paid by the client, and afterward, the payment details are easily exported and forwarded to the finance team.
Aside from many valuable features, such as a detailed client and influencer profile database, NEXT includes Post For Rent’s most popular tools: Discover and X-Ray. The former lets clients search Post For Rent’s extensive influencer database based on multiple criteria points, while the latter literally scans any social media profile on the planet, providing a comprehensive data report about the most important influencer analytics.
With Covid disrupting the way we work, how we communicate, and how we manage performance and team engagement, the administrative work has turned into more of a nightmare than it used to be. Overseeing tasks, responsibilities, and performance and ensuring business runs smoothly even when people are not in the same room has remained one of the challenges of companies across the globe. There are so many ways NEXT helps companies run a better business, regain control of their team, paperwork, clients, and much more.
Since creating NEXT six months ago, Post For Rent’s team has tested the tool thoroughly and they experienced talent managers’ administrative tasks simplified, better communication between finance, campaign team, and management, and better cash flow due to the easier tracking of outstanding payments and automated reminders.
“As our influencer campaigns scaled, we were struggling to keep up with the administration. This is where NEXT helps us the most. We don’t necessarily need to hire an excessive amount of campaign managers to handle our growing numbers of campaigns.” – said Rizwan Ahmad, CEO, Viral Edge.
NEXT is now available for agencies in an early exclusive product launch program. The selected few can experience how the tool will amplify their capabilities for 60 days without risk and no charge.