The Talking Influence directory has been put together to provide our audience with information on influencer marketing agencies, SaaS platforms, and tech, in order to boost influencer marketing performance. We have spoken to directory featured tech company, Q-83, to find out more about Kitly & Kitly Business, and what sets it apart from the rest of the industry.
Neve Fear-Smith chatted with the team to learn some more…
So, Q-83 is an Aussie tech company, with products including Kitly and Kitly Business. Please can you tell us more about how Q-83 began and how the Kitly products came to be?
Anthony Richardson (CEO) was scaling his fitness equipment company through the power of influencer marketing. Problem was, there were too many unknowns when it came to both selecting the right influencer to work with and also how to measure the campaign overall.
It was this gap in the market that saw Anthony go from selling fitness equipment to founding a technology company to solve the issues he was facing.
Through two years of research and development, Q83 developed and refined many tools for talent, their agents, brands, and influencer marketing agencies. Initially built for social media influencers to have their audience insights verified, Q83 evolved to create workflow efficiencies and tools that help professionalise the sharing of value across the whole influencer marketing supply chain with the talent and their agents at its core.
This culminated in August 2020 with the launch of Kitly and Kitly Business, which now support talent and teams with collaborations all over the world.
Kitly & Kitly Business won the award for Best Emerging Technology or Start Up at this years’ Influencer Marketing Awards – Congratulations! Please tell us why you decided to enter the awards with this product, how do you feel it stands out from other competitors?
The tech industry is awash with a number of SaaS providers from a huge range of marketplaces connecting brands with talent, to campaign management platforms, to talent database providers, but we know we have something exciting and different here, as we are the only platform dedicated to Talent and their Agents. This was the reason for putting forward an entry within the awards.
Putting creators at the forefront of everything we do has been at the core of both Kitly and Kitly business. Marketers need quick access to live and accurate data that can be easily understood and shared safely & securely with those who need to know, such as clients and brand partners. And the talent needs a safe and efficient way of sharing this data through an approved method provided by platform business integrations with Facebook, Instagram, and YouTube.
By offering the relevant tools to creators to create, manage and share Media Kits, Reports, and Invoices, as they grow their business, is essential in establishing industry best practices and professionalism, from the get-go.
Who are your main clients? Tell us some more of the clients you work with.
We have over 14,000 creators on the Kitly platform and growing at 3,000+ per month, ranging from people just starting out with less than 2,000 followers to accounts with audiences in the millions. Our Kitly business clients are a mix of talent management firms, traditional full-service agencies, and brands.
Although we operate in 45+ countries, the majority of our clients are based in Australia, UK, and the EU. Our clients are professionals that are aware of the time wasted collecting and correlating screenshots pre and post-campaign to conduct due diligence or measure effectiveness.
We understand the talent and their agents are at the heart of our industry, so we create tools for them to manage their talents Live Media Kits, Deliverables & Schedule, while offering on-demand reports for grid and story content more efficiently through secure connections to their talents account data.
Whether it’s The Fifth agency, Tape agency, We Are Komodo, or Wavemaker which are all different in their approach there is one thing that unites them all in why they use Kitly Business. It saves them time, money and the reporting is some of the best they have ever seen and used.
Can you provide us with any real life examples of how brands have succeeded with Kitly Business?
There are so many examples that we could share. One that springs to mind was with an agency that was concerned by the performance of a number of grid posts that were part of a collaboration. The creator had originally shared a screenshot and this was shared four hours after the content was posted. Once the agency onboarded the creator we were able to see the jump in stats immediately and these stats improved every hour for a few weeks. As long as the content is live, Kitly Business will track the performance of the media in the report.
Another example is in the media positioning, with the ever-changing direction of Instagram, understanding which content formats are getting distributed more than others is key to increasing the overall success of the media. In this instance we were able to determine the most suitable media format, creative style and posting timeframe by assessing patterns in media performance. Using the data to guide creative and timing is just as important as the messaging itself.
How can our readers get involved with Kitly Business?
We’d suggest registering a complimentary account and having a good play-around with it. Once you’ve run a report & experienced what’s available we’re confident that you’ll want a demo from Chris Henley who is based in the UK.
Do you have any exciting ventures or products on the horizon that you can tell us about?
Following feedback from creators and brands and agencies alike we are constantly adding more features and updates to the platform.
We have a number of things planned for the near future but to find out what these are you’ll have to follow our company Linkedin.
Please feel free to discuss anything that you think our readers would find interesting!
Two key areas that are discussed with creators across the globe is disclosure and number of followers & just how important or unimportant this is. With this in mind, we have The Playbook which assists creators in these areas as well as offer a resource hub of tools, guides, and inspiration.
After a lot of research and data crunching, we produced a report called “Size matters, but you’ve been measuring it all wrong’ which is an essential read. Spoiler from the report – if you reach 35% of an accounts audience with your post you’re above average!