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Why all Influencer Marketers Should Put More Trust in Creators to Redefine Brand Partnerships

Krishna Subramanianby
With US influencer marketing spend forecasted to rise to over $3 billion by the end of 2021, marketers should view this surge in investments as an opportunity to begin experimenting and rethinking what branded partnerships can look like with influencers. If branded content has been so successful, how else may they be able to help a brand?

 

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Published by Krishna Subramanian

Krishna Subramanian co-founded Captiv8 in 2015 and has helped develop the company into the largest AI-powered branded content platform that connects companies to digital influences to tell authentic, powerful stories. Captiv8’s platform provides a data-powered, end-to-end solution that drives attribution at scale.