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Why all Influencer Marketers Should Put More Trust in Creators to Redefine Brand Partnerships

With US influencer marketing spend forecasted to rise to over $3 billion by the end of 2021, marketers should view this surge in investments as an opportunity to begin experimenting and rethinking what branded partnerships can look like with influencers. If branded content has been so successful, how else may they be able to help a brand?

 

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