The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way.
The aim of the feature is to start conversations and ignite interactions between brands, creators, and the TikTok community. Spark Ads will enable brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency.
TikTok is growing as a platform full of content creators who are shaping the entertainment industry, starting trends, and sharing with the world their take on popular products and services. With Spark Ads, brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life.
Brands can amplify their own original content seamlessly through Spark Ads, additionally, brands can get involved with creators with the Duet feature, which makes it easy for the community to build on the creativity. This feature should allow brands to build long-lasting connections that are authentic and rooted in community, while also delivering sustainable and impactful business value.
A spokesperson from TikTok says: “Content on TikTok has endless potential to inspire creativity. We’re excited to introduce this product to our brands and partners. As we continue to build TikTok as a place where communities and brands connect and discover, we look forward to seeing the boundless opportunities and creativity that awaits inside the TikTok universe.”
Features like this, along with investments such as Facebook’s $1 Billion fund for creators, puts emphasis on the value of creators. More platforms are investing time and money into ensuring that creators and brands alike can succeed as the entertainment and marketing industries evolve.