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IMA21: Your New Virtual Ceremony Experience

With in-person events just out of scope for this year’s IMAs, we’re bringing you the next best thing. The awards ceremony may be virtual, but will be presented live and in the most interactive way possible.

Taking place on July 22, the Influencer Marketing Awards will be debuting an exciting new format, which will enable you all to socialise, connect, and network – something we have all been craving over the past year.

Our new virtual event platform enables in-person video networking and interactive engagement with other guests, allowing you to have meaningful conversations and drive value from your attendance.

We want to make the ceremony as glitz and glam as possible, so Quarantini Bar has jumped on board to deliver cocktail kits straight to your door ready for a pre-ceremony networking reception.

Category sponsors will even have their very own gold envelope moment and announce the winner LIVE on the virtual stage. During the event, you will also have the opportunity to catch up with peers at the bars or on the dancefloor; it’ll be just like being there for real!

How the virtual ceremony works 

Network using the virtual IMA platform

During the ceremony itself, our event host will be presenting live on stage announcing category shortlists, and bringing event category sponsors up on screen to present their awards to our worthy winners. Guests will be able to use the chat function to interact with the host and other guests, as well as getting involved with Q&As and polls.

‘Networking Mode’ will allow you to set up a private video call of up to eight guests. As well as setting up private meetings, you can move around the event floor by clicking on other tables, or head to one of our bars and dance floor and see who else is there!

We’ll have an hour-long networking session with cocktail-making (and drinking!) before the ceremony kicks off, followed by another opportunity to network at the halfway mark. There’s even going to be an after-party where you can continue into the evening.

As a guest, you can upload your virtual business card with your photo, LinkedIn, and contact details to really maximise your networking opportunities.

Your options to attend and view

To get in amongst the action and really make the most of the evening, we recommend switching on your cameras and securing a table of eight; which are included in our Bronze, Silver, and Gold sponsorship packages.

Sponsorship package holders will get full access to the platform from 4 pm on the day for the three networking sessions; cocktail making, (*Bronze sponsorship for a small additional fee), the interval, and the after-party – as well as the ceremony presentation itself of course.

If networking isn’t your thing, then you will be able to view only the ceremony via a YouTube link which will be shared with you before the event, but with everything in place to host a smashing virtual ceremony, you certainly don’t want to miss out. 
There are a limited number of tables available. Reach out to Mark Atherton, Sales Manager (mark.atherton@performancein.com) to secure yours, and visit the IMA site for even more information!

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