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IMS Global 2020 Throwback: Part Two

Next week we will be hosting our second ever Influencer Marketing Show Global virtual event. To give you a taste of what’s to come, we are giving you exclusive access to a handful of IMS Global 2020 sessions ahead of the show next week.

Today we take a look at the IMS Global 2020 session ‘The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel’.

The key points covered include: 

  • How to promote your organisation’s values and purpose through harnessing the power of the influencer channel.
  • With consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively?
  •  Two-way vetting, how to make sure partnerships are mutually beneficial – Authenticity is the key, are brands impactfully and authentically leveraging this social influence?

The topics of accountability and how to tackle some of the more tricky questions within the influencer marketing sphere will be covered in even more detail at this year’s Influencer Marketing Show Global. 

Access to the full agenda on our virtual event app is exclusive to ticket holders, so purchase your ticket now to ensure that you don’t miss out on sessions from the likes of Facebook, Bumble, TikTok, and many more industry peers and professionals. 

We cannot wait to see you on Tuesday 13th of April at 1 pm GMT for the first IMS session of the three-day event!

Be sure to check out the session that we shared yesterday

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