Gee has always been familiar with Patreon as a company, admiring how it really allows creators to get the credit they deserve whilst retaining creative freedom. When she saw that there was a role that would allow her to work on UK and Ireland Creator Partnerships for Patreon, she knew it would be perfect for her. Gee’s role allows her to thrive on being able to take a look inside people’s creative worlds, help them make money, and build communities.
Gee’s role, in summary, involves her supporting creators in the UK and Ireland to ensure they get the most out of their memberships. She works directly with creators who are at the initial ideas stage, right up until they launch and beyond. Throughout the pandemic, Gee has been focussing on the community side of the platform, as she feels that a sense of community is more important now than ever. Gee’s work allows creators to adapt and find new innovative ways to engage with fans, while generating financial security.
Gee tells Talking Influence what a day in her life looks like…
6:30: This is admittedly a new thing, but as we barrel into the second year working from home, I’m finally waking up a bit earlier to have a well-balanced morning routine, rather than the previous 8.45 am dash from bed to desk. I spend the first half an hour reading a book, ‘The New Wilderness’ by Diane Cooke, then drag myself out of bed and into my trainers for a walk around my local park.
I recently downloaded an app called ‘The Walk’, a sci-fi thriller audiobook/game in which you are the main character, and to unlock new chapters you have to keep walking. I’m totally hooked on the story which comes as no surprise as it’s written by Naomi Alderman, author of ‘The Power’, and it’s really helped motivate me to get out of the house.
8:15: Back home, I listen to the latest bonus episode of RedHanded podcast as I get ready for work. I support them on their Patreon, so I consume even more true crime than is probably healthy for me to listen to, but I just love their dynamic and irreverent tone.
9:00 – 10:30: Time to dive into emails and Slack messages over a coffee. Working with creatives who don’t have nine-to-five schedules, plus having a global Patreon team in different time zones, means a fair bit can come in overnight.
10:30 – 13:00: Most of my days are spent having one-on-one calls with creators who are curious about Patreon or planning to set up/grow their memberships. I work with them to understand their goals and community, and how they can build these into their Patreon platform.
First up this morning is an emerging musician who has been writing songs on the internet for years and was just about to embark on her first tour when the pandemic hit. She’s looking for a way to bring that same experience for her audience, as well as make up for the lost income.
Following this, I jump on a call with a podcast that started during the first lockdown and have a really incredible Patreon community already, which they’re planning to grow with more bonus episodes. We take a final look over their plans for the page and marketing before the big announcement.
13:00: Lunch! I fancy stretching the legs, so I head to my local bagel shop which is conveniently also a book store, so I also buy a long-overdue copy of Meera Sodha’s ‘East’ with a side of cream cheese bagel.
14:00: My next call is with an influencer and her management, who want to use Patreon as a way to monetise the fitness classes she’s running. The monthly memberships and live streaming features mean it’s going to be really quick for her to get going which is exciting!
15:00 – 17:00: Final creator calls for the day are pretty varied – the first is with a YouTuber who is looking to start a podcast about mental health exclusively for his patrons and the second is with a metal band who have been making music for three decades. They have a seriously hardcore fan base and they’re keen to build a digital home for them on Patreon, as they’re tired of social media algorithms getting in the way of communicating with their audience.
Last but not least, I have a pre-launch check-in with a food influencer and writer who is putting the final touches to their Patreon before they announce.
17:00 – 18:30: Our San Francisco team is just starting work as we wind down in Europe, so now is the time for international meetings. We have our All Hands, which is a combination of company updates (new features, team hires, and anniversaries) followed by a creator visit from RossDraws, a brilliant illustrator and concept artist. Ross has been using Patreon since 2015 to share tutorials, merch, and a closer connection with his patrons. He recently hired a new member of his team using the income from Patreon, and it’s amazing to hear more about the development of his art and business.
There are lots of questions for Ross about features that would be useful to him, as well as understanding how he uses Patreon. Something I really enjoy about my job is working alongside colleagues who are genuinely so passionate about getting creators paid and meeting their needs – it’s really refreshing.
18:30 – 21:00: Not wasting any time, I try out a recipe for Sri Lankan beetroot curry from ‘East’ which is so delicious. My plans to save some for lunch tomorrow immediately disappear along with the leftovers. Now that it’s getting lighter in the evenings, I manage to sneak in a quick socially distanced walk and a beer with my friend who lives around the corner.
21:00: Probably not my best idea before bed, but I finish off the end of the RedHanded episode I started earlier. Unsurprisingly, now I’m way too scared to contemplate sleep so I need to do a brain cleanse with a couple of episodes of Keeping up with the Kardashians.
23:00: Cupboards/bathroom checked for serial killers, sleep mask on, alarm set, finally time to sleep.