Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools. The terms of the deal have not been disclosed.
TubeBuddy has seen +90% growth year-on-year and is used by over five million creators. With TubeBuddy, creators are empowered to scale their channels and audiences using data, ultimately leaving them with more time to focus on content ideation and creation.
The TubeBuddy staff will be integrated as part of the broader BEN team and its founders will continue as strategic advisors to the combined company. The TubeBuddy brand and platform will remain intact as well. The acquisition will see TubeBuddy become a division of BEN Group and Rob Gabel, founder and former CEO of Tubular Labs, will join as general manager of the new division. Gabel will be responsible for integrating and scaling TubeBuddy among creators and expanding its toolset.
“This is a pivotal moment for BEN as a company. TubeBuddy is a pioneer in the creator and influencer community, and one of the fastest growing brands to help YouTube creators level up their content initiatives,” said Ricky Ray Butler, CEO of BEN. “At BEN, we have focused on using AI to empower the next era of artists and content creators, and we’re excited to apply our technology at scale to help millions of TubeBuddy creators grow and monetise their businesses.”
The deal complements BEN’s focus on bringing brands into the world of influencer marketing by identifying, vetting, and facilitating authentic content partnerships. With its acquisition of TubeBuddy, BEN will now extend its resources directly to the creator community, helping them to grow and monetise their content initiatives. BEN said it will also bring its propriety AI and deep learning neural networks to TubeBuddy to further expand its predictive analytics tools. In the future, BEN said it hopes to create a standalone platform where creators can access its full suite of customised, automated tools.