Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views and a calculable cost per thousand (CPM). An app has never before been able to guarantee views on its platform while also allowing influencers to post across multiple other platforms, transforming the way influence can be purchased and planned.
The Crosshype platform allows influencers to offer a complete and predictable media solution for brands of all sizes. Influencer agencies can now offer their brand partners a complete media solution and media agencies can now purchase influence just like they would purchase any other piece of media.
According to Triller, its ability to guarantee views allows influencers to post across multiple platforms, and the effective CPM will be lower than any other influencer purchase to date. Brands can now shift their dollars to influencer and organic brand integrations that drive higher conversions and growth with the predictability they deserve.
“We are the only platform to offer guaranteed influencer media. In fact, we are creating the category because our ethos remains focused on helping creators monetize their creativity while sharing content with their fans,” said Ryan Kavanaugh, Triller co-owner.
“With millions of dollars going into influencer marketing, the industry deserves to have a platform that allows them to continually shift dollars from all aspects of the marketing plan including media,” said Bonin Bough, chief growth officer of Triller. “Influencers and creators are our lifeblood and we want to make sure more brands can participate at greater scale with these authentic creators.”