TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded effects, and measurement. The new program would give marketers “access to more tools” to create, measure and optimise ad campaigns on the video-sharing app.
The program will sit under the recently-launched TikTok for Business – its portfolio of offerings for advertisers, which launched in June at the NewFronts.
“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, head of ecosystem partnerships at TikTok.
Initial program partners in the campaign management arena include Sprinklr, WinClap, MakeMeReach, Bidshake and Bidaglo. Creative development partners include Shutterstock, VidMob, Vidsy, Cohley, and QuickFrame. Branded Effects is the largest category and partners include Byte, Bare Tree Media and Unit9, with leading data and insights company Kantar the measurement partner.
“Gen Z and modern customers want a brand experience that’s authentic,” said Ragy Thomas, CEO and Founder Sprinklr. “This partnership is an opportunity for brands to meaningfully connect with customers on TikTok while using Sprinklr’s advanced AI and enterprise-grade governance to increase return on ad spend and protect brand reputation.