Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data science, paid media and advanced measurement, global expansion, and strategic partnerships.
CreatorIQ’s Intelligence Cloud enables data science-enabled creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for clients such as Disney, H&M, Unilever and Sephora.
The company said its plans are already underway with the recently launched Certified Partner Program, which matches certified experts with influencers for activations, utilising CreatorIQ’s tech. Launch partners included Collectively, Digital Brand Architects, Everywhere Agency, ShopStyle Collective, and Sway Group.
“As marketing leaders accelerate their transformation strategies to close their in-house gaps across their marketing capabilities, they are uniting best-in-class technologies with leading data providers,” said Igor Vaks, founder and CEO, CreatorIQ. “These marketing leaders are seeking to own their influencer marketing technology and data in order to elevate cross-team, increasingly remote collaboration consistency, ensure enterprise security and compliance, and provide data transparency.