TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to allow brands to engage further with TikTok users.
In a statement, the company said its new product will give brands and retailers the tools to creatively engage with users and market to the TikTok community through storytelling while collaborating with creators via the Creator Marketplace to find suitable partners for paid campaigns.
Brands will have access to TikTok ad formats, including TopView, which means your ad is the first one that appears when users open the TikTok app. There will also be brand takeovers, in-feed videos, hashtag challenges, and branded effects – a new 2D, 3D, and AR effects format.
Brand takeovers are three-to-five second ads that be a video or image, while in-feed videos can be up to 60 seconds in length. Hashtag challenges encourage TikTok users to create content around a hashtag of their choice.
Along with the announcement, TikTok is launching the latest AR Branded Effect called Branded Scan, where a brand or product can be added to a video in an AR format, either the foreground or background of a video.
“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” said Katie Puris, TikTok’s MD for global business marketing, in an announcement.
TikTok is a rapidly growing platform for marketers to leverage. TikTok said the platform is designed to inspire “with authentic, creative content that could only be on TikTok. The creative, light-hearted, and fun content is so uniquely TikTok – and we’ve been inspired to see our community welcome a variety of content as well.”
For brands, this opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and to make TikToks.
“The magic of TikTok is not just the chance to create, but the chance to discover – and to be found. With TikTok For Business, our goal is to give marketers the tools to be discovered and connect with the broader communities around them,” said Puris.
The platform also said it is launching a new learning center that will help marketers learn more about TikTok’s ad offerings and help them launch successful campaigns.
“The TikTok community is constantly refining their approach to storytelling based on what they’re doing and what they’re seeing. With TikTok, advertisers have the opportunity to flip traditional marketing on its head, and place their brand at the forefront of innovative storytelling and creative content to connect with today’s generation,” commented Puris.
The company is going to present the platform to brands and advertisers at IAB’s NewFront later this afternoon.