Instagram has hired Melissa Waters as global VP of marketing at Instagram. As Instagram’s head of marketing, she will be responsible for leading brand and product marketing for its 1 billion-plus monthly users. Waters replaces Gedioen Aloula, who joined Instagram a year ago from HP.
Most recently, Waters was chief marketing officer at Hims & Hers, a San Francisco-based health and wellness startup. Previously to that, she was Lyft’s VP of marketing for two years, exiting prior to the ride-sharing company’s IPO in 2019. Waters has also held the position of Pandora’s VP of brand and product marketing and was brand marketing manager for Cisco’s Flip Video consumer products group.