Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi.
As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed influencer profiles and HYPR’s influencer database of more than 12 million influencers. The platforms will take up to a year to completely merge but in the meantime, each customer will continue using the platform they are subscribed to.
“We are thrilled to acquire HYPR and merge their outstanding product and team with our own. Both companies have innovated this industry since it came to life. Together, we are creating an unmatched knowledge center for influencer marketing software, which will translate to best-in-class products for our customers,” said Jared Augustine, co-founder and CEO of Julius.
Julius and HYPR are now said to serve the largest enterprise customer base in the influencer marketing industry, with over 200 major international clients, combined. Brands and agencies will be able to easily identify and access influencers for their marketing campaigns without having to take a cut of the influencer deals. They will instead charge clients annual license fees for access to their software.
“We’re excited about this transaction bringing together two market leaders in influencer marketing SaaS. HYPR and Julius have long been aligned on serving the enterprise market with best-in-class technology and service, so customers of both platforms will benefit from this combination,” commented Gil Eyal, founder and CEO of HYPR.