The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too.
We wanted to share a quick round-up of what we have been watching and listening to from the comfort of our own homes to help us stay connected, informed, and positive. While we have had to adapt to the ‘new’ way of living, there are plenty of people here to help.
What we’re tuning into…
Vogue Business: The right way to do influencer marketing during COVID-19
This afternoon, Vogue Business’s Kati Chitrakorn and leading influencer agent Jennifer Powell will be discussing the extent coronavirus has impacted the industry, whether coronavirus could kill influencer culture and what opportunities there are for fashion brands. Register here.
CreatorIQ is working with its clients to produce a series of webinars and curating the latest data to keep everyone informed. You can catch the previous webinar with Lina Renzina from Ad Council, Reesa Lake from Digital Brand Architects, and Natalie Silverstein from Collectively, by signing up here.
Wearisma is hosting a webinar mini-series with different topics and guests each week. Next up, Lauren Spearmen, head of brand advocacy at MADE.com, and Will Cooke, strategy and innovation director at Golin, will discuss “Community Building: Can brands be a force for good? Case studies on and stories from the frontline.” Sign up for this here.
Discover how employees at Atlasssian, Spark Foundry, The Lab 17 and Vamp are surviving – and thriving – through lockdown in Vamp’s webinar series. The weekly 15 minute sessions will reveal how different professions are adapting to their new normal, from business leaders to marketers, influencers and employee experience managers. Sign up for the next installment here.
Tailify is hosting webinars and discussions about the current situation including the shift in consumer behaviour amongst the younger generation and the history of advertising in a recession. You can also join the WhatsApp community where Tailify shares daily insights straight to your phone. Join the chat by texting +44 749 688 7767.
Instagram Live Schedule
As Instagram Live usage increases, a “TV guide of live content” has launched to help users discover the best Instagram Lives to watch and schedule livestreams of interest.
Business of Fashion Live
The Business of Fashion is hosting #BoFLIVE, where they share expert advice, practical guidance and creative inspiration to navigate these unprecedented times. Check out the schedule here.
Whalar From Home
Each week Whalar features a different style of influencer, paired with an expert from the Whalar team. All events are introduced and moderated by global head of marketing, Jo Burford.
Up first was influencer and doctor, Adanna David in discussion with Whalar stars talent manager, Jessica Joseph, and the most recent saw head of beauty partnerships Megan Owsik in conversation with two family creators, Hannah Carpenter and Gray Benko. Catch the latest episode here.
Earned, Tribe Dynamics
Tribe Dynamics launched a new podcast and video series dedicated to earned media and influencer marketing. Tribe Dynamics co-founder Conor Begley sits down with industry leaders to explore the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media. Listen to the episodes here.
The Fast Traack, Traackr
Traackr has kickstarted a new podcast, The Fast Traack, a series of micro conversations about elevating influencer marketing skills. Episodes have been co-hosted by Evy (Wilkins) Lyons, VP of marketing for Traackr and Mackenzie Newcomb, the influencer marketing and social media manager at Traackr, in addition to Holly Jackson, director of global services at Traackr. Tune in here.
Tune in with Talking Influence
We have created a cheery playlist to help you get through the day. Take a listen on Spotify here and let us know what you think.
We would love to know what you have been reading, watching and listening to. Let us know in the comments below and feel free to share anything you think we might like.