Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end of 2020.
“By joining the Stadiumred collective, we’ll have more opportunities to amplify the influencer campaigns we develop for clients while expanding our cross-channel offerings,” said Mediakix founder and CEO Evan Asano. “We believe that only the most authentic content breaks through, and we’re looking forward to collaborating with our sister agencies to optimize our creative and maximize potential reach.”
“This acquisition allows our clients to tap into Mediakix’s extensive industry knowledge and in-depth research to create the most impactful digital and social media campaigns,” said Stadiumred Group founder and CEO Claude Zdanow.
Mediakix was founded in 2011 and is headquartered in Los Angeles. Since opening, the agency has helped brands engage target consumers across social media platforms, driving brand lift and social sharing for clients including Bumble, Sony Pictures, and Hallmark.
Meanwhile, Stadiumred Group has partnered with thousands of influencers to produce campaigns for the likes of ABC-Disney, PepsiCo, and Sony Pictures. Stadiumred’s specialist agencies include Creative Riff, Gyrosity Projects, MagicBullet Media, and SevenBlue.