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IMA Q&A: Pulse Advertising on Winning Best Telecoms Campaign

We chat with Paulina Paulsen, executive director of Pulse Advertising, about winning the Best Telecoms Campaign at the 2019 Influencer Marketing Awards.

Congratulations on winning the Best Telecoms Campaign award! What has changed for you since winning the award? 

Winning the award has strengthened our partnership with Deutsche Telekom and the reputation of Pulse Advertising even more. We are looking forward to many new successful campaigns coming our way not only with this client but also in the entire space. Telekom was one of our first clients in this space and we are now tapping into telecommunications as well as hardware on a global scale with further campaigns, which have been confirmed but not yet shared. We are hoping to put these forward for the next awards ceremony. 

Why do you think events like the Influencer Marketing Awards are so vital for the industry?

They showcase and enhance the relevance and awareness of influencer marketing and demonstrate that it is indispensable in the marketing mix. We are reshaping the advertising arena and awards like the IMAs showcase the power of the industry now and in the future. It is going to be super exciting to see the recognition of the award growing even further through different industry leaders participating and therefore growing awareness and striving from each other. We will actually be submitting campaigns for very different categories this year as we want to show what is possible and also find clients are always excited to see how well-received their campaign with us has been. 

In your opinion, what makes an award-winning campaign? 

A creative idea and emotional storytelling with the successful execution of the campaign. An exceptional campaign needs to fulfill qualitative and quantitative characteristics. The mechanic of the campaign should also work so that it creates a certain buzz alongside other media channels, which then generates a boost even beyond social media and skyrockets awareness. Different angles like paid social as well as events have become key pillars of executing a successful fully integrated 360 influencer marketing campaign. 

What challenges did you face in your campaign and how did you overcome them?

Handling a large number of influencers and ambassadors and especially making them post their content on the same day within a time frame of only a few hours was a big challenge. The key to success was constant communication, an exact and flawless briefing, and good relationship management with the content creators.  

If you think you’ve got what it takes to win at the 2020 Influencer Marketing Awards, submit your entry now to be in with a chance of taking home gold. 

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