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#IMS19: Whalar Shares How Neuroscience is Changing Influencer Marketing

Talking Influence caught up with Whalar's Ian Forrester at IMS 2019 to find out how science is changing influencer marketing as we know it.

Whalar’s SVP of research and analytics, Ian Forrester, delivered a solo session that went down a storm at this year’s Influencer Marketing Show as he spoke about the groundbreaking work he has been carrying out at Whalar. 

Talking Influence’s Joele Forrester was lucky enough to catch him after his session to find out how people are responding to influencer content emotionally, the priming effect influencer marketing has, and how influencer marketing, when done well, can have a positive effect. Find out more by watching the full video above. 

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