Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already delivered a number of campaigns on TikTok, Instagram and YouTube.
“TikTok is fast-becoming one of the most important social platforms for Gen Z and Millenials. It was a natural fit to partner with TikTok for more exclusive access to video ads inventory and influencers across its growing platform to create premium branded campaigns for our global clients,” said Elena Kutsopal, managing director of WeQ Influencers.
“At the moment, we have branding and performance clients on TikTok for who we run campaigns using the native in-feed video ads. It’s the easiest and the most performing format to engage new users and track results. Advertisers would only need to run 2-3 video ads of 8-10 seconds each, add tracking links and set their goal – we would then help to optimise and scale the results, to achieve the set goals. We’re thrilled by the partnership and with the continued collaboration that we’ll have with the TikTok team,” continued Kutsopal.
Competition in the gaming industry is increasing as more advertisers have started to leverage TikTok’s audience to drive users to their apps.
WeQ Influencers said it will be running a campaign for a PC gaming company with a live streaming event involving with influencers at Gamescom conference in Cologne, Germany. The gaming influencers will be invited to play in a booth and joined by a few hand-picked followers.