After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology in the influencer marketing industry.
Once again, Talking Influence is proud to be the official media partner of the awards ceremony. The IMAs champion all the hard work that brands, agencies, and individuals do to push the influencer marketing industry forward. From show-stopping campaigns, creative planning and smashing KPIs, to innovative technology platforms and slick agencies; the IMAs aims to reward the best of the best. Past trophy winners include Renault, Ogilvy, MediaCom, Nivea for Men, and NET-A-PORTER.
We are excited to announce some new enhancements and changes to the 2020 awards, which will be held in March 2020 in central London.
New categories revealed
Based on your feedback, the team behind the IMAs has added three new categories to the mix. These include Best Cause-Led Campaign, which will recognise the likes of charities, non-governmental organisations, public bodies or others that have worked with the likes of charities to help a client raise awareness of a local or global cause.
The team knows that gaming is such a huge part of the industry and is only growing, so has also added the Best Gaming Campaign category. It will go to those that can demonstrate effective use of gaming and gaming platforms within influencer marketing for a specific brand campaign.
Lastly, the Best Small Budget Campaign will award a campaign that’s been smartly executed within tight budget constraints of no more than $10,000 or less (or equivalent local currency).
In addition, all of the technology awards are now required to submit a video demo of the tool or platform so judges can have a greater insight into their offering and you can show off what you do best.
Rising star update
This year, the popular Rising Star award – which was awarded to Alex Burgess from Goat Agency in 2019 – will have no age limit and will instead be open to candidates that have less than six years’ industry experience. The Rising Star prices have decreased but no self-nominations are allowed.
What can you enter?
With 28 categories programmed, a diverse panel of influencer experts from around the globe will discuss and debate each entry and depending on merit, will award a Bronze, Silver or Gold award.
The Vertical Awards cover a wide spectrum of sectors, including Best Home & Garden Campaign, Best Fashion & Style Campaign, and Best Beauty Campaign. Again, the Campaign Category will include the likes of Most Creative Influencer Marketing Campaign and Best Integrated Marketing Campaign (multi-channel).
The Agency Awards will see entrants battle it out for Best Large Influencer Marketing Agency amongst others, whilst the Technology Awards will recognise the industry’s best tools being implemented. Last but certainly not least, the peer-voted Industry Choice category will include the popular Rising Star and Industry Choice of Technology or SaaS awards to ensure you have a chance to cast your vote.
Enter the 2020 Influencer Marketing Awards
Official entries will open today (August 7), with Earlybird entries closing on November 20, 2019. If you think you’ve got what it takes, download the entry kit now for access to entry templates and guidelines. Find out more about sponsorship and attendance by visiting the IMA website.
To give you a clue as to what makes a winner, download the official Book of the Night for more information on how you can scoop Gold.