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Whalar Names Bob Greenberg as New Vice Chairman

Bob Greenberg joins Whalar’s board and will be working alongside Sir John Hegarty as part of a wider shakeup to the team.

Since influencer marketing platform Whalar launched in 2016, the team has grown to nearly 100. The latest additions to the team are nothing short of impressive. Bob Greenberg, the founder of R/GA and advertising and communications industry pioneer, joins Whalar as vice chairman.

“I’m very proud to include Whalar as an alumnus of our R/GA Ventures program, and now have an even closer participation as an investor and vice chairman. Whalar’s approach syncs perfectly with our ‘transformation at speed’ mantra distributed, networked creative solutions that let them move faster on behalf of clients, and at considerably lower rates, without sacrificing quality,” said Greenberg.

Greenberg will be working alongside Whalar’s chairman and advertising guru, Sir John Hegarty, who joined in May 2017. Hegarty has a remarkable career to date; he was a founding shareholder in Saatchi & Saatchi and co-founder of TBWA London before starting an agency, Bartle Bogle Hegarty. Working with brands like Levis, Audi, and the UN, creativity is always at the forefront of his work. In 2007, he was knighted for his services to the advertising and creative industries, making him the perfect fit for Whalar. With a mission of ‘liberating the creative voice,’ a phrase coined by Hegarty, Whalar believes influencer marketing creates invaluable opportunities to make brand advertising more personable, more culturally relevant, and more effective.

More additions

In addition to Greenberg, long-time supporter and former COO of Quantcast and former US CEO of Dentsu Aegis, Rob Horler has become president and COO of Whalar. “Every piece of work is underpinned by a fierce commitment to great creativity and great ideas and I am looking forward to being part of the next phase of Whalar’s exciting journey as they continue their mission of liberating the creative voice of influencers around the world,” commented Horler.

Roxanne Taylor, who was impressed with the job Whalar is doing to solve the many challenges facing marketing executives today, will also join the board, having been the chief marketing and communications officer for Accenture for 11 years.

“When you consider the quality of the work being produced and combine that with the potential cost savings and speed versus legacy frameworks it’s not hard to see why Whalar is seeing strong demand and has grown so fast,” said Taylor.

Whalar is still the only influencer company that is an official partner of Facebook, Instagram, and Snap, with offices around the world. The company won Best Fashion & Style Campaign at this year’s inaugural Influencer Marketing Awards and you can meet the team at Influencer Marketing Show this October, of which they are a headline sponsor.



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