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Influencer Marketing Awards Shortlist Announced

Following an insightful and intense day of judging, the official shortlist for the inaugural Influencer Marketing Awards is revealed.

Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park Lane in London.

The judging panel

The global judging panel spent days deliberating, debating and analysing the top-notch entries for each category and reached their conclusion. Entries were judged by those that work for brands and platforms in the influencer marketing space, including Twitter, Facebook, Sky, Kellogg’s, Cluse, UNICEF and Google.

joseph harperHaving spent time this week judging submissions for the 2019 Influencer Marketing Awards, I have to say that my faith in and passion for this advertising strategy is stronger than ever before.

Some truly brilliant campaigns, thoughtfully executed by super talented agency partners, on brands which have bold and visionary managers at the wheel. Really looking forward to the event,” said Joseph Harper, UK & Ireland Social Lead at Kellogg’s.

Vertical awards

The panel was impressed by the creativity and innovation presented in the entries from across the globe, including the USA, India and Netherlands. With 23 categories to judge, it was no easy task but here are some of those that have made the final shortlist.

The vertical awards recognise the most innovative campaigns with top brands across a variety of genres, including Best Health Campaign, Best FSports & Fitness Campaign, and Best Home & Garden Campaign, to name a few.

Awin, Vamp, Ogilvy, Buttermilk Limited, Traackr, and The Blogger Programme Limited go head-to-head for their work with established brands such as Sephora, Bobbi Brown, Boots, Dior and So..? fragrance in the hope of taking home the award for Best Beauty Campaign.

MediaCom’s campaign work for Visit USA, Vamp’s work with National Geographic, indaHash’s collaboration with Cunard Photographic Journey PHD, and Eindhoven365’s work on AnOther City Trip 2018 campaign have all been shortlisted to battle it out for the Best Travel Campaign.

Meanwhile, Reach Agency, Goat and Takumi showcased impressive work for Hot Pockets, Beefeater Pink Gin and Ribena, with Pegasus and Wavemaker also submitting their work for campaigns with Holland & Barrett and Peroni to compete for the Best Food & Drink Campaign award.

Lastly, Whalar has been shortlisted for their work on the NET-A-PORTER x JW Anderson campaign alongside Model Village for their work on H&M’s summer campaign to take home the Best Fashion & Style Campaign title.

Campaign awards

The campaign awards boast some of the toughest line-ups and campaigns that aim be recognised as the industry’s best in a number categories like Best Creative Influencer Marketing Campaign and Most Effective Collaboration or Partnership.

The Best Brand Engagement award has a variety of shortlists, featuring IMA, Kairos Esports, Represent Talent Management, Wavemaker and OST Agency, whilst BCW, Rakuten Marketing and Tailify all go forward for the Best Use of Data.

Agency and tech awards

On the technology side of things, FraudScore, CJ Affiliate by Conversant and Takumi have been shortlisted for the Best Relationship Management Tool category and will be eager to find out who is crowned gold on the night.

With the industry continually growing, a variety of boutique agencies are popping up everywhere, and Bee Influence, Billion Dollar Boy, Mumsnet, Reach Agency, Tailify and The Blogger Programme in addition to Viral Talent and Zorka Mobi all reveal why they should be the worthy winner of the Best Boutique Influencer Marketing Agency award.

Industry Choice of Technology or SaaS voting open

Today also signifies the opening for Industry Choice of Technology or SaaS voting stage.
If you have a favourite technology partner or SaaS platform that consistently adds value to your campaign delivery and/or execution that you think deserves this coveted prize, click here to cast your vote.

Please note, they only accept one vote per company. The first vote placed by that company will be the vote that is taken. Please ensure you have permission to vote on behalf of your company before completing.

Book your table

All winners will be revealed on the night and seats and tables will be placed on the floor on a first-come-first-served basis. Today is also the last day of the early bird rate as prices are increasing at 23:59 GMT and with 50% of tables now snapped up, we highly recommend you book your seat before they sell out. Contact Chris Henley on chris.henley@performancein.com to reserve your space.

Visit the website to see all the brands, agencies and tech platforms shortlisted for the 2019 IMAs.

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