Pinterest has partnered with French data insights company Launchmetrics to provide insight and training to the Launchmetrics’ community. Together, they will help brands and influencers gain insights into their audiences, discover the right partners to work with and increase the reach and engagement for their Pinterest campaigns.
Launchmetrics provides the technology, data, and tools for influencer identification that fashion brands need to build exposure. Brands including Dior, Topshop, and Burberry, work with Launchmetrics.
Launchmetrics’ Influencer Relationship Management tool, which is currently used by 50,000 companies and influencers, will be integrated into Pinterest in order to generate data and stats on the impact of Pinterest posts and help brands better understand the role Pinterest has in the consumer search process. The training program and relationship with Pinterest will support brands, influencers and partners looking to make data-driven decisions, optimise their return on investment and make the most of the tools.
“The partnership with Launchmetrics will enable pinners to draw inspiration from an even greater wealth of fashion and beauty content while allowing influencers to make themselves heard and track their audience,” said Pinterest’s head of content and creator products, David Temple.
As part of the training program, designers belonging to the British Fashion Council attended a workshop in London last week, and the program launched worldwide with a webinar explaining how brands can optimise their social media campaigns during Fashion Week using Launchmentics’ data and analysis.